FinovateSpring 2011 / Experian

Presenter Profile:

How they describe themselves: Experian Business Information Services provides data, analytics and tools to help organizations establish and strengthen their commercial customer relationships, enabling them to mitigate risk and improve profitability. The company’s business database provides comprehensive, third-party-verified information on U.S. companies of all sizes, with the industry’s most extensive data on the broad spectrum of small and midsize businesses. By leveraging state-of-the-art technology and superior data compilation techniques, Experian is able to provide market-leading tools, such as BusinessIQ(SM), that assist clients in processing new applications, managing customer relationships and collecting on delinquent accounts. For more information about Experian’s advanced business-to-business products and services please visit

How they describe their product/innovation: DecisionIQ(SM) Premier helps clients maximize the efficiency of their commercial credit application processes. DecisionIQ(SM) Premier provides a rule-based credit policy management system that seamlessly delivers online credit applications and evaluates responses for credit decisioning. The credit application is deployed directly on a client’s website, providing easy access to their customers during the credit application process. DecisionIQ(SM) Premier leverages Experian’s broad commercial data assets and analytics to reduce risk, while streamlining credit decisioning. The offering is delivered through Experian’s new online portal, BusinessIQ(SM), which allows users to incorporate their application process with additional credit services such as portfolio management, fraud prevention and collections activities. For more information about Experian’s advanced business-to-business products and services, visit


Bus. Dev. & Sales: Adam Fingersh, SVP Marketing and Products Business Information Services, 714-830-7707
Press: Roslyn Whitehurst, Senior Manager, Experian Public Relations,, 714-830-5578

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