How they describe themselves: Founded in 2009 and launched in 2011 by Bradley Wilkes, WingCash provides an innovative system of electronic wallets that uniquely combines payments and promotions with digital currency. WingCash gives businesses a low cost way of branding themselves in the consumer’s mobile wallet to influence consumer purchases. Consumers benefit by having a convenient, secure, cloud-based wallet that holds payment cards, US currency, eGift, ePromo, eLoyalty, and eRewards cash. Financial institutions can participate by earning transfer fees, by holding cash as it circulates, and by having a payment card it issues enrolled in the wallet. For more information, please visit wingcash.com and follow WingCash on Facebook, Twitter, and LinkedIn.
How they describe their product/innovation: WingCash is demoing how to use a cloud-based, smart wallet to 1) make purchases using any internet enabled device while at retail locations using US currency, eGift, ePromo, and eRewards cash, and 2) send and receive US currency, eGift, ePromo, and eRewards cash to family or friends.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed