How they describe themselves: SelfScore.com is a consumer analytics company working on a disruptive idea that will supplement FICO scores using our “scoring as a service” and “data as a service” models. Financial metrics are often used to inform a wide array of business decisions today. However, scores such as FICO are limited in their scope and are regularly misapplied in a variety of situations. Simply put, creditworthiness is often misused as a substitute for credibility. Going forward, SelfScore is able to measure consumers in better ways using more information.
How they describe their product/innovation: SelfScore.com is a consumer analytics service that uses a proprietary algorithm to combine online profiles, phone and sensor data, psychometric questions, and 360 degree feedback from one’s network to provide insights to users and contextual information to businesses. We believe that with new advances in the social web and smartphones, it is now possible to attain a complete, timely, and accurate picture of consumer behavior that benefits both consumers and businesses.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed