FinovateFall 2014 / WorkFusion

Presenter Profile:

How they describe themselves: WorkFusion pairs machine learning with crowdsourcing to automate data work. Our platform captures a business process, sources online workers to perform tasks, and uses worker output to train active learning automation. WorkFusion is used by leading financial data vendors and financial services firms for a wide range of applications, including compliance, corporate actions, customer onboarding, deals, entities, equities, funds, fundamentals, indices, loans, and private equity.

How they describe their product/innovation: Finding opportunities to automate is hard, building algorithms is harder, and maintaining effective automation is hardest. WorkFusion solves these problems by actively tracking human work for patterns and training algorithms to follow them. When data sources or formats change, the platform reengages human workers to retrain algorithms, delivering adaptable, unbreakable automation.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev. & Press: Adam Devine, VP Product Marketing,
Sales: Andy Bethurum, VP Bus. Dev.,

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