How they describe themselves: Backbase creates comprehensive omnichannel customer experience solutions that help banks and credit unions revitalize their customers’ digital interactions, drastically increasing the stickiness of their relationships with individual customers. We help you get banks online faster by delivering a complete, customer-centric digital banking solution that drastically differentiates banks from the competition. Our intuitive, extensible solution also puts financial institutions back in control over their digital strategy.
Industry analysts Gartner, Forrester, and Ovum recognize Backbase as a leader in terms of customer experience, omnichannel, and time to value. Backbase powers numerous global institutions, including ABN AMRO, Nationwide, Nordstrom, Deutsche Bank, and ING.
How they describe their product/innovation: Backbase is launching Backbase Engage. Backbase Engage is a complete digital banking solution that’s out-of-the-box ready and designed to meet the needs of regional banks and credit unions. With Backbase Engage, banks regain control over their digital strategy. Backbase Engage’s easily extensible structure revolutionizes the traditional digital bank delivery model by empowering banks to make their own strategic choices instead of being locked in to those made by core banking vendors. Alongside Backbase Engage, Backbase is launching the Backbase Marketplace, an open marketplace for banks to connect with vendors who have come together to offer freedom of choice to banks and credit unions looking to regain control over their digital strategy.
Product distribution strategy: Through financial institutions, licensed