How they describe themselves: Kapitall is the fusion of investing and gaming. Its mission is to make the world of investing educational, fun, and rewarding. Kapitall liberates financial markets from out-of-date trading tools by providing users with a gamified trading platform. Kapitall’s do-it-yourself investment platform takes inspiration from video games to help anyone, from new investors to those looking to sharpen their investing skills, practice, compete, and make smarter trades in the stock market.
How they describe their product/innovation: Kapitall is launching its mobile trading application as well as its latest virtual stock tournament game at FinovateFall 2014. For iOS devices, Kapitall mobile users will have the investing and gaming functionality at their fingertips. Practice, tournament, and live brokerage portfolios will be available to help members of all ages and investing skill sets to learn, play, and invest.
Product distribution strategy: Direct to Consumer (B2C), through financial institutions, through other fintech companies and platforms