FinovateFall 2014 / Hoyos Labs

Presenter Profile:

How they describe themselves: Hoyos Labs is a digital infrastructure security company with security, computer vision, and biometrics and big data experts. The goal of Hoyos Labs is developing and deploying enterprise and consumer identity assertion technology platforms that will conveniently and securely address the identity assertion challenges of today. Hoyos Labs currently has offices in New York, Boston, Bucharest, Beijing, Oxford, and Puerto Rico.

How they describe their product/innovation: Our mobile app is finally putting an end to the frustration that comes with usernames, passwords, and PINS. This app leverages a user’s smartphone to acquire his or her biometrics, which conveniently and securely replaces log-in information for all their favorite websites.

The app acquires various biometrics, including facial, periocular, fingerprint, and iris. Additionally, the app utilizes a unique, state-of-the-art “liveness” detection system that is capable of distinguishing a real person from an image or video in order to authenticate your identity and log you into sites, from social media to your online banking account and beyond.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev. & Sales: Vincent Endres,
Press: Caitlin Kasunich, Senior Account Executive,, 212-896-1241

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