How they describe themselves: Imagine a world with no passwords and a new approach to security. Anchor ID introduces a new solution for accessing online and mobile accounts with unsurpassed convenience and high security, when and where you want it. Serving the public, merchants, and developers, Anchor ID created the most simple-to-use, secure platform that combines leading security technologies that evolve as technologies advance, including biometrics. Anchor ID throws away the password, giving users one universal user name to log in to any account: banking, ecommerce, subscriptions, and social media, using personal devices as the new authenticator.
How they describe their product/innovation: Anchor ID’s new approach to global access and identity authentication evolves consumers beyond the frustrating password and security models that compromise convenience and security. We are the only solution that enables consumer freedom to go, buy, and access whatever they want online, with the highest security protections without the use of passwords. Users get one universal user name (like a master key) that serves as a unique identifier, your phone is the anchor for authentication, and we apply the pillars of advanced security and authentication: something you know, something you have, something you are. We safeguard that it’s you and not someone else trying to be you.
Product distribution strategy: Direct to Consumer (B2C)