How they describe themselves: Sender is a young startup that was founded 1 year ago. The main product is the Smart Contact List – Sender Application – the first messenger for businesses enabling direct chat communication with customers.
Sender has only 1 but very large and demanding customer – PrivatBank (Ukraine) – 1 of the top 8 largest banks in Eastern Europe, serving more than 35M customers. PrivatBank is not just a bank, but the largest IT company in Ukraine. PrivatBank has won “Best of Show” twice at Finovate (2011 & 2014) for demoing cutting-edge innovations. This time PrivatBank acts as a partner and as the first customer of the incredible service, Sender.
How they describe their product/innovation: People communicate with each other via chats with similar interfaces. Businesses communicate with people via Apps with various unique interfaces and UX.
- Creates 2-way communication between businesses and customers like in usual chat environments
- Enables a friendly and familiar interface for customers
- Provides the possibility for businesses to create business processes without developers or endless software/Apps updating, reducing App development work by 80%
Sender is like Google’s Search Bar with endless possibilities. It is the first messenger for businesses enabling direct chat communication with customers. Instead of tons of applications, use Sender – the last and only App.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms