How they describe themselves: Behalf is a smart, new way for small businesses to finance almost any purchase, fast and fairly.
It starts with our proprietary method of credit scoring, which looks at both the business and its owner in a new way, enabling us to bring much-needed short-term purchase financing to more SMBs.
We pay vendors directly on behalf of SMBs, and take care of collecting repayments on behalf of the vendor. An intelligent twist on the traditional model, it’s better and more efficient for both parties.
No matter where your business is on its growth curve, Behalf is the smartest way to pay.
How they describe their product/innovation: We are showing the value of our platform to vendors through a simple demonstration of how easy it is for a vendor to preapprove his customers, onboard them, and offer them the Behalf credit line they need.
Next, we are demonstrating Behalf’s value for the SMB, including how our flexible credit line increases over time as the SMB demonstrates good credit behavior. We are showing all of this through the view of the customer dashboard and what’s possible there.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms