How they describe themselves: Fiserv (NASDAQ: FISV) is a leading global provider of information management and electronic commerce systems for the financial services industry, providing integrated technology and services that create value and results for our clients. Fiserv drives innovations that transform experiences for more than 14,500 clients worldwide.
How they describe their product/innovation: Fiserv is demonstrating what next generation customer-to-bank interactions will look like, particularly in a mobile-first world. The ‘App of the Future’ innovation based on the Mobiliti™ platform assembles three distinct consumer interaction methods – Live Chat, Secure Mailbox & Messaging, and Click-to-Call – and makes them contextual (i.e. providing context information to the representative of the bank as part of the interaction). All inside the mobile banking application.
This innovation has a number of benefits to consumers and financial institutions, including: increased efficiencies of interactions, more secure than various existing authentication methods, and portrays the banks’ brand as helpful, modern, and compelling.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Bus. Dev.: Kelly Rodriguez, VP Strategy & Bus. Dev., email@example.com, 678-375-1095
Press: Ann Cave, PR Director, firstname.lastname@example.org
Sales: Joe Christenson, VP Sales Mobile Solutions, email@example.com, 210-378-0893