How they describe themselves: Combining mobile payments and a loyalty scheme in one app, Settle makes it possible to both order and pay through a smartphone. It allows clients to make preorders, pay, carry out P2P cash transfers, and get personalized offers. Merchants receive a Settle tablet and an accompanying app that enables them to accept and manage orders, view guests’ profiles, and monitor their activity. The back office system shows detailed analytics and offers tools for communication with customers. The technology provides significant benefits to merchants including faster turnarounds, higher tips for servers, and more targeted marketing to customers based on their paying behaviour. Currently working at restaurants, online and offline retail, and fuel stations.
How they describe their product/innovation: The Settle technology comes in 3 forms: 1) Customer app that allows users to make orders, pay, get loyalty bonuses and offers from establishments, and carry out P2P transactions, 2) A Settle tablet with an accompanying app that enables accepting and managing orders, viewing customers’ profiles and offering personalized customer service, 3) A merchant dashboard with a smart analytics of sales, staff performance, and a rich customer CRM. Settle provides its POS solution for merchants and can be integrated into merchant’s existing POS system as well. Settle can offer white label solutions for bank apps and provide small personal loans.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions