How they describe themselves: GREMLN provides software for social media management within the financial services industry. With features such as message archiving, team supervision, message approval, and content filtering, GREMLN enables financial services companies to communicate in networks like Facebook, Twitter, and LinkedIn. Financial firms need much more than just a security tool, however; they need integrated marketing and customer service tools to help them better engage with customers, reach new clients, and track their return on investment. GREMLN provides this additional functionality, making it a full social media marketing, engagement, and customer service tool, wrapped in a security blanket to help maintain compliance with government regulations.
How they describe their product/innovation: GREMLN is demonstrating its latest social media compliance features. Pre-approved Content Libraries enable firms to provide great content to their teams that can circumvent the message approval process. LinkedIn Lead Prospecting enables financial advisors and other employees to find new clients via LinkedIn. And finally, GREMLN is launching a new mobile platform that enables marketing and compliance departments to stay engaged in social media and handle approval processes right from their phone or tablet.
Product distribution strategy: Direct to Business (B2B)