How they describe themselves: Larky helps financial institutions boost loyalty, reduce churn, drive non-fee income, increase wallet share, and support local businesses. Larky is a unique web+mobile loyalty platform that enables banks and credit unions to delight users with frequent point-of-sale discounts at beloved local and national merchants. Our turnkey system sends users location-based and FI-branded smartphone alerts when they are physically near a merchant discount. Users save $1,000 or more every year, with no behavioral changes. Larky helps you deliver significant added value to your audience so they never again wonder if they should be banking somewhere else. Top of wallet, top of mind.
How they describe their product/innovation: We are unveiling our new Android app along with our new white-label mobile and web option.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms