How they describe themselves: BioCatch is a leading provider of behavioral authentication and threat detection solutions for mobile and web applications. Available as a cloud-based solution, BioCatch collects and analyzes more than 400 bio-behavioral, cognitive, and physiological parameters to generate a unique user profile. Banks, eCommerce websites, and mobile apps use BioCatch to significantly reduce friction associated with risky transactions and protect users against cyber threats.
How they describe their product/innovation: BioCatch is a cognitive behavioral biometrics technology that tracks how users interact with web and mobile applications. At the core of the technology lies a unique, patent pending Invisible Challenges mechanism. This mechanism is responsible for the interaction of the user with the application. So, whenever a user interacts with an application, a subtle dynamic cognitive challenge is injected and the user responds without being aware to the fact it was there.
Product distribution strategy: Direct to Business (B2B), through partners