FinovateFall 2014 / BioCatch
How they describe themselves: BioCatch is a leading provider of behavioral authentication and threat detection solutions for mobile and web applications. Available as a cloud-based solution, BioCatch collects and analyzes more than 400 bio-behavioral, cognitive, and physiological parameters to generate a unique user profile. Banks, eCommerce websites, and mobile apps use BioCatch to significantly reduce friction associated with risky transactions and protect users against cyber threats.
How they describe their product/innovation: BioCatch is a cognitive behavioral biometrics technology that tracks how users interact with web and mobile applications. At the core of the technology lies a unique, patent pending Invisible Challenges mechanism. This mechanism is responsible for the interaction of the user with the application. So, whenever a user interacts with an application, a subtle dynamic cognitive challenge is injected and the user responds without being aware to the fact it was there.
Product distribution strategy: Direct to Business (B2B), through partners
Bus. Dev.: Uri Rivner, VP Bus. Dev. & Cyber Strategy & Co-Founder
Press: Rachel Glaser, GK PR for BioCatch, email@example.com, +972 54 250 9439
Sales: Len Crosson, VP Sales, firstname.lastname@example.org