FinovateFall 2014 / Powerlytics

Presenter Profile:

How they describe themselves: Powerlytics has a market intelligence and analytics platform that powers better decisions by using the most accurate and comprehensive business and consumer financial data available. Powerlytics’ products and data are utilized in three primary areas: credit risk and compliance, marketing, and predicative analytics.

Our consumer and business products are underpinned with the tax return data for 144M households and 27M businesses that file tax returns. While for confidentiality reasons all of the data is anonymized, it can be aggregated in over 1B different combinations, providing unparalleled insights for decision making with over 300 consumer and business line items and variables.

How they describe their product/innovation: Powerlytics Lending Workbench is a series of products that provides financial institutions an unprecedented level of data accuracy and granularity throughout the lending life cycle. The Market Strategy platform covers key decision points such as totals for revenue, debt, and number of companies across over 1,110 industries, down to a county level. The Portfolio Concentration platform scores companies based on size and industry across multiple geographies or within a geography. Scores focus on risk, growth, and profitability across 27M businesses to assess market risk and opportunity. Powerlytics Business Benchmarks provides detailed company benchmarking.

Product distribution strategy: Direct to Business (B2B), through other fintech companies


Bus. Dev. & Sales: Pat Brown, Senior Director of Strategic Sales,
Tom Santoni, Senior Director of Strategic Partnerships,
Press: Greg Matusky, Gregory FCA,

More Videos: FinovateFall 2014