FinovateFall 2014 / BlueVine

Presenter Profile:

How they describe themselves: Lumpy cash flow and long payment cycles often put a strain on SMB’s working capital. We started BlueVine so that small businesses don’t have to worry about making payroll or being able to buy more inventory. We provide a quick, simple, online solution to let businesses access the capital they need, when they need it.

How they describe their product/innovation: BlueVine gives small businesses an advance on their invoices that they can use to cover expenses or grow their business. We integrate with the most popular cloud accounting software so SMBs can request funds with a click of a button. There is no cost to sign up, no minimum volume requirements, and no termination fees. We offer businesses both discretion over their customer relationships, and control over their financing needs. BlueVine works with B2B companies with invoice terms of 15 to 90 days and funds invoices with a face value of $500 or more. Customer credit lines typically start between $5,000 and $15,000 and can go up $50,000. Funds can be available as fast as 24 hours, and sooner for returning customers.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev.: Eyal Lifshitz, CEO,, 888-505-3149
Press & Sales: Edward Castano, VP Operations,, 888-505-3149

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