How they describe themselves: Millions of people spend $100 to buy an iPod but have never had a shot at owning $100 of Apple stock. We make stock ownership easy, affordable, and fun so anyone can collect their favorite brands and build wealth for their future. Stockpile is tapping into that “pride of ownership” gene we all have and changing the face of stock ownership forever.
How they describe their product/innovation: For the first time ever, people are able to give a Gift Card of Stock for birthdays, graduations, Bar Mitzvahs, Christmas, and other occasions. Pick a company and dollar amount (say $50 of Apple) and pay with your credit card. The recipient gets their stock by entering a claim code and either logging into their Stockpile account or signing up for one.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B)