Stockpile will transfer SparkGift’s customer base onto its own brokerage platform for free in the next three months. Upon transferring, SparkGift customers will receive new features, including 99-cent stock trades, an iOS app, and the ability for kids and teens to independently check their own accounts and place trades (with their moms’ and dads’ permission, of course).
Stockpile CEO Avi Lele describes SparkGift as “an innovator in personalizing and democratizing the stock market for the millennial generation” saying that the San Francisco-based startup “shares Stockpile’s mission of making investing accessible to everyone.”
Palo Alto-based Stockpile allows users to buy fractional stock shares starting at $10. In 2015 the company partnered with Blackhawk Network to offer physical gift cards in denominations of $25, $50, and $100 at select U.S. retailers.
Founded in 2010, Stockpile CEO Avi Lele and Chief Commercial Officer Dan Schatt launched the company at FinovateSpring 2014 in a demo that won Best of Show.