FinDEVr Alum UpGuard Raises $17 Million Series B

FinDEVr Alum UpGuard Raises $17 Million Series B

UpGuard_homepage_August2016

Cybersecurity specialist UpGuard has raised $17 million in new funding from a group of investors that included a “strategic investment” from Australian insurance giant, IAG. The company, which made its FinDEVr debut last fall in San Francisco as ScriptRock, will use the capital to help grow its CSTAR cybersecurity preparedness-assessment solution, as well as double staff to 120 by early next year. UpGuard co-CEO and cofounder Mike Baukes said that “by providing the tools needed to build resilient information systems, make strategic decisions with real data in real time, as well as obtain cyber insurance should the worst case scenario occur, we equip businesses to start fighting fire with fire.”

UpGuard_Scriptrock_stage_FDSF2015

Alan Sharp-Paul, cofounder and co-CEO of UpGuard, during his presentation, “Integrity in the Age of DevOps,” at FinDEVr San Francisco 2015.

The Series B was led by new investor Pelion Venture Partners and existing investor Square Peg Capital. All of UpGuard’s other current investors participated in the round as well, which takes the company’s total capital to $27 million. Speaking about the investment, Pelion Ventures Partner Chris Cooper said, “UpGuard’s ability to assess both external and internal risk factors is a huge step forward in understanding the complete security posture of a business.” He also praised CSTAR’s “technical rigor and simplicity” when it comes to helping companies to better manage data-breach risks.

CSTAR provides enterprises with a comprehensive and actionable cybersecurity preparedness score. FinDEVr2015-AlumniV2Similar to the way financial risk is aggregated into credit scores for consumers, CSTAR gives businesses such as ADP, Citrix, and Rackspace a single, wholistic risk metric that still enables them to drill down to the server or device level to spot and remedy potential vulnerabilities. UpGuard believes CSTAR can serve as the basis for a cyber-risk benchmark for businesses and consumers alike, and will explore new opportunities with insurance companies, such as with IAG, to help them better assess their customer’s cyber risks. The company also provides a free external assessment tool for websites.

Founded in Australia and headquartered in San Francisco, UpGuard presented “Integrity in the Age of DevOps” at FinDEVr San Francisco 2015.


Looking to make your own splash in the world of DevOps? Join us for FinDEVr Silicon Valley 2016, on October 18 & 19, as we dedicate two days to the people who put the “tech” in fintech. Visit our registration page and save your spot today.

Finovate Alumni News

On Finovate.com

  • Fintech Trending: Alt Lending Woes, Asia Grows, and Everbank Exits
  • FinDEVr Alum UpGuard Raises $17 Million Series B
  • vaamo Partners with N26 (Formerly Number26)

Around the web

  • ayondo launches simulated trading app, the ayondo academy.
  • Chain announces new partnership with Initiative for Cryptocurrency and Contracts (IC3).
  • Shoeboxed launches Direct Downloads for reports.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Braintree, Finicity, and Twilio Take Top Honors at API World Awards

Braintree, Finicity, and Twilio Take Top Honors at API World Awards

2016API_Awards_homepage

Finovate and FinDEVr alums Braintree, Finicity and Twilio won recognition at the API World Awards sponsored by API World 2016. Braintree earned the top spot in the Payment APIs category for its payments-platform technology, and Finicity won first place in the Finance APIs category for its Financial Data API with TxPUSH. Twilio was the top recipient of votes in the Communication APIs category. The three companies were among 18 startups competing in more than 30 API categories ranging from API Infrastructure and API Security to Enterprise APIs and Internet of Things APIs.

The jury of six featured Michael Ludden, product manager, developer relations for IBM Watson; John Musser, founder and CEO of API Science; Neha Sampat, CEO of Built.io; Michael Stowe, developer relations manager for MuleSoft; Steven Willmott, CEO of 3scale; and Rob Zazueta, director of digital strategy, TIBCO Software.

API_Award_BraintreeBraintree’s payment platform serves both online and mobile merchants, providing a secure payment gateway, merchant account, recurrent billing and credit card storage. The company’s APIs are used around the world, giving businesses in 40 countries in North America, Europe, and Australia the ability to accept payments in more than 130 different currencies. Braintree demonstrated its payment solution Venmo Touch at FinovateSpring 2013, and more recently has been a mainstay of our FinDEVr developer conferences on both East and West Coasts. Braintree, which was acquired by PayPal for $800 million in cash in 2013, announced that its Venmo P2P solution could be used for in-app purchases with selected merchants starting last month.

API_Award_FinicityBased in Salt Lake City, Utah, Finicity demoed its Data Services technology at FinovateSpring 2015, and more recently presented at FinDEVr New York 2016 this spring. At FinDEVr, Finicity unveiled the first TxPUSH-compliant, real-time aggregation service that pushes transaction data to software apps rather than the standard “pull” methodology common to most aggregation services. The company joined forces with fellow FinDEVr alum Intuit when the latter transitioned away from financial data services earlier this year, and acquired fellow Finovate alum Aurora Financial Systems last fall. Nick Thomas is president and co-founder.

API_Award_TwilioTwilio demonstrated its Authy Two-Factor Authentication technology at FinDEVr San Francisco 2015 and at FinovateFall 2015. The company went public in June, raising more than $150 million, and now sports a market capitalization of $4 billion. Twilio announced that it would help AWS deliver SMS messages in July, and was named to the 2016 CNBC Disruptor 50 in June.


FinDEVr Silicon Valley 2016 goes live 8/9 October. Join us for two days of developer-friendly presentations, demonstrations, case studies, and more. Tickets are on sale now. So visit our registration page today and save your spot!

Fintech Fundings: 26 Companies Raised $530 Million Third Week of July

Fintech Fundings: 26 Companies Raised $530 Million Third Week of July

money_invest_flow

As July drew to a close, fundings continued at a brisk pace with 26 new fundings during the week ending July 22. However, it  was slightly less than the average of 28 fintech deals per week this year.

The total amount raised this week was $532 million. More than half ($325 million) were debt commitments to two alt-lenders, CommonBond ($300 million) and West Creek Financial ($25 million). Total equity raised this week was $207 million, including $23 million to Finovate alum Capriza (F15) in a round led by Andreessen Horowitz

The total number of deals YTD stands at 818, nearly double last year’s 429. Total dollars raised YTD is $18.6 billion, double the $9.3 billion raised during the same period a year ago.

——-

Fintech deals by size from 16 July to 22 July 2016:

CommonBond
Student loan marketplace lender
Latest round: $330 million ($30 million Series C + $300 million Debt)
Total raised: $754 million ($78.6 million Equity, $675 million Debt)
HQ: New York City, New York
Tags: Consumer, credit, loans, underwriting, person-to-person, P2P, investing
Source: Crunchbase

Fantex
Building tracking stocks for professional athletes
Latest round: $60 million
Total raised: $111 million
HQ: San Francisco, California
Tags: Consumer, investing, wealth management, alt-investments
Source: Crunchbase

West Creek Financial
Consumer point-of-purchase financing
Latest round: $25 million Debt
Total raised: $28.5 million ($3.5 million Equity)
HQ: Chicago, Illinois
Tags: SMB, B2B2C, credit, loan, underwriting, POS, point of sale
Source: Crunchbase

Capriza
Mobile development tools
Latest round: $23 million Series C
Total raised: $73.5 million
HQ: Palo Alto, California
Tags: Institutions, mobile, developers, Finovate alum
Source: Finovate

Omise
Payment gateway
Latest round: $17.5 million Series B
Total raised: $20.4 million
HQ: Bangkok, Thailand
Tags: SMB, merchants, credit/debit cards, API, developers
Source: Crunchbase

Deposit Solutions
Retail deposits platform
Latest round: $16.5 million Series B
Total raised: $23.6 million
HQ: Hamburg, Germany
Tags: Institutions, consumers, deposits, banking, CDs, savings accounts, Peter Thiel (investor)
Source: Crunchbase

Deal4Loans
Financial services comparison portal
Latest round: $15 million
Total raised: $15 million
HQ: Uttar Pradesh, India
Tags: Consumer, credit, loans, mortgage, credit card, discovery, insurance, price quotes, lead gen
Source: Crunchbase

MarketInvoice
Receivables financing marketplace
Latest round: $9.5 million Series
Total raised: $29.75 million
HQ: London, England, United Kingdom
Tags: SMB, commercial credit, factoring, underwriting, person-to-person, P2P, investing
Source: Crunchbase

Guideline Technologies
401(k) investment account provider
Latest round: $7 million
Total raised: $9 million
HQ: Burlingame, California
Tags: SMB, B2B2C, employers, HR, benefits, investing, retirement savings, investing, wealth management
Source: Crunchbase

Loc8
Invoicing and quoting system for mobile workers
Latest round: $5 million Series A
Total raised: $5 million
HQ: Richmond, Australia
Tags: SMB, accounting, billing, CRM, payments, bookkeeping
Source: Crunchbase

Zlien
Lien rights platform
Latest round: $5 million Series A
Total raised: $6.75 million
HQ: New Orleans, Louisiana
Tags: SMB, institutions, construction, underwriting, mortgage, home equity loans, credit
Source: Crunchbase

Qauntifeed
Digital wealth-management platform
Latest round: $4.5 million Series A
Total raised: $4.5 million
HQ: Hong Kong
Tags: Institutions, advisers, investing, financial planning
Source: Crunchbase

Abacus Labs
Employee expense-reporting management
Latest round: $3.5 million
Total raised: $3.5 million
HQ: New York City, New York
Tags: SMB, expense reports, payments, HR, employees, bookkeeping, accounting
Source: Crunchbase

Trim
Subscription and recurring-payments monitor
Latest round: $2.2 million Seed
Total raised: $2.2 million
HQ: San Francisco, California
Tags: Consumer, mobile, personal financial management, PFM, chatbot, spending management
Source: Crunchbase

Touche
Mobile payments and personal financial management
Latest round: $2 million Seed
Total raised: $2 million
HQ: Singapore
Tags: Consumer, payments, personal financial management, PFM, biometrics, authentication, mobile
Source: Crunchbase, TechInAsia

ZipBooks
Accounting software for small businessess
Latest round: $2 million Seed
Total raised: $2 million
HQ: Lehi, Utah
Tags: SMB, accounting, bookkeeping, invoicing, billing
Source: Crunchbase

Revalu8
Real estate trading platform
Latest round: $1.5 million Seed
Total raised: $1.5 million
HQ: Sydney, Australia
Tags: Consumer, home buying, mortgage, discovery, lead gen
Source: Crunchbase

Gravie
Consumer health insurance portal
Latest round: $1 million
Total raised: $26.6 million
HQ: Minneapolis, Minnesota
Tags: Consumer, SMB, insurance management, employees, HR, benefits
Source: Crunchbase

NiYO Solutions
Payroll platform
Latest round: $1 million Seed
Total raised: $1 million
HQ: Bangalore, India
Tags: SMB, payments, employers, HR, benefits
Source: Crunchbase

Tax2Win
Tax filing portal
Latest round: $1 million Seed
Total raised: $1 million
HQ: Jaipur, India
Tags: Consumer, tax prep, payments
Source: Crunchbase

Neurensic
AI for detecting stock market manipulation
Latest round: $225,000 Convertible Note
Total raised: $225,000
HQ: Chicago, Illinois
Tags: Institutions, investing, security, fraud, traders, stocks, artificial intelligence (AI)
Source: Crunchbase

Birdly
Expense report system
Latest round: Not disclosed
Total raised: $120,000 prior to above
HQ: Paris, France
Accelerator: Y Combinator (YC)
Tags: SMB, expense reports, spending, employees
Source: Crunchbase

iServeFinancial
Financial services comparison portal
Latest round: Not disclosed
Total raised: Unknown
HQ: Pune, India
Tags: Consumer, credit, loans, credit card, discovery, insurance, price quotes, lead gen
Source: Crunchbase

Koho
Mobile banking
Latest round: Not disclosed
Total raised: $1 million
HQ: Vancouver, British Columbia, Canada
Tags: Consumer, payments, debit card, billpay, funds transfer, mobile, personal financial management, PFM
Source: Crunchbase

LQD Business Finance
Alt-lender to small businesses
Latest round: Not disclosed
Total raised: Unknown
HQ: Chicago, Illinois
Tags: SMB, commercial credit, loans, underwriting
Source: Crunchbase

ZestFinance
Consumer alt-lender
Latest round: Undisclosed Private Equity
Total raised prior to above: $262 million ($112 million Equity, $150 million Debt)
HQ: Los Angeles, California
Tags: Consumer, credit, loans, underwriting, underbanked, credit scoring
Source: Crunchbase


Image licensed from: 123RF

FinovateFall Sneak Peek: Good Data

FinovateFall Sneak Peek: Good Data

GoodData_homepage_Aug2016

FF2016-Logo-wdate-largeA look at the companies demoing live to 1,500+ fintech professionals on 8/9 September 2016. Register today.

GoodData is the leading platform for financial services and technology companies to create and distribute self-service analytics.

Features:

  • Interactive data products targeting B2B partners
  • Benchmarking sales and purchase behavior across locations to improve strategies
  • Cross-merchant analysis to identify co-marketing opportunities

Why it’s great
Financial service and technology companies can distribute analytics across their business networks and embed analytics in their existing solutions to maximize their competitive offering.

GoodData_blaine_mathieu

Presenter: Blaine Mathieu, Chief Marketing and Product Officer
With 25+ years’ executive experience, Mathieu leads GoodData’s global product and marketing strategy, investing in new market penetration and growth, and accelerating an innovative go-to-market model.
LinkedIn

FinovateFall Sneak Peek: MarketX

FinovateFall Sneak Peek: MarketX

MarketX_homepage_Aug2016

FF2016-Logo-wdate-largeA look at the companies demoing live to 1,500+ fintech professionals on 8/9 September 2016. Register today.

MarketX is a cross-border investment platform connecting pre-IPO shareholders with international, accredited investors to transact seamlessly and to build future business partnerships overseas.

Features:

  • Enabling private companies to raise funds in China
  • Helping pre-IPO shareholders to find liquidity
  • Providing data and research to help individual investors to invest in the best pre-IPO companies

Why it’s great
As a pre-IPO investor and shareholder, you can now find liquidity from the international markets.

Presenters

MarketX_CathrynChen2Cathryn Chen, CEO and Founder
Chen worked at Deutsche Bank, Rothschild, and JP Morgan in Hong Kong and London. She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation.
LinkedIn

 

Han Lai, Product Lead
MarketX_Han_LaiLai worked for HSBC and PayPal before becoming an angel investor. At PayPal, he led the merchant product conversion and revenue optimization of 2,500 enterprise, SMB, and distribution partners.
LinkedIn

FinovateFall Sneak Peek: Bitbond

FinovateFall Sneak Peek: Bitbond

Bitbond_homepage_August2016

FF2016-Logo-wdate-largeA look at the companies demoing live to 1,500+ fintech professionals on 8/9 September 2016. Register today.

Bitbond is the first global marketplace-lending platform for small business loans. The company will showcase its automated and country independent SME scoring.

Features:

  • Instant approval of SME loan applicants
  • Consistent scoring quality across countries for investors
  • High scoring efficiency and scalability

Why it’s great
Bitbond scores SME borrowers consistently and efficiently across different countries.

Bitbond_Radoslav-AlbrechtPresenters

Radoslav Albrecht, CEO and Founder
Albrecht is the founder and CEO of Bitbond; previously, he was a senior consultant at Roland Berger and worked at Deutsche Bank London.
LinkedIn

 

Bitbond_Jaroslaw-NowotkaJaroslaw Nowotka, CTO
Nowotka is the CTO of Bitbond. He is an experienced software developer and previously ran Helloslash, a website builder.
LinkedIn

DriveWealth Expands APIs for Wealth Managers

DriveWealth Expands APIs for Wealth Managers

Screen Shot 2016-08-11 at 9.20.24 AM

DriveWealtha company that offers retail investors around the world access to the U.S. equities market, announced the expansion of its suite of APIs to support investment advisers.

The New Jersey-based company is adding to its flagship investing platform by creating a set of wealth management APIs aimed at helping advisers build portfolios for their clients. The APIs, which are available to U.S. investment advisers and their international customers, will have fractional shares capability and access to U.S. equities.

The APIs offer three tiers of service:

  1. Make recommendations to clients, who implement the strategies on their own
  2. Make initial recommendations supported by automatic portfolio rebalancing
  3. Provide clients with a fully discretionary solution

“[Investment advisers] can streamline their workflow because our Wealth Management APIs seamlessly integrate real-time fractional share technology, allowing advisers to deploy one investment strategy across multiple accounts, regardless of a client’s investable assets,” said Harry Temkin, chief information officer at DriveWealth. “Advisers can choose to manage their clients’ accounts in a discretionary, non-discretionary, or blended environment to create weighted, customized portfolios.”

Founded in 2012, DriveWealth debuted real-time fractional trading at FinovateEurope 2016 in London. Earlier this summer, the company announced partnerships with Credit Ease and CaiGin International, two wealth management firms in China. DriveWealth also disclosed it has agreements in place with “several other” RIAs and wealth managers that will launch in the fall.

FinovateFall Sneak Peek: TokBox

FinovateFall Sneak Peek: TokBox

Tokbox_homepage_August2016

FF2016-Logo-wdate-largeA look at the companies demoing live to 1,500+ fintech professionals on 8/9 September 8 2016. Register today.

TokBox, a Telefonica company, developed and operates OpenTok, a global cloud platform for embedding live video, voice, messaging, and screen sharing into website and mobile applications.

Features:

  • Secure real-time video, voice, and messaging
  • Collaboration features including screen sharing and annotation
  • Easy to embed into your existing interface

Why it’s great
TokBox makes it quick and easy to embed secure real-time communications into financial service applications to offer high-touch customer service to clients online.

TokBox_Badri_RajasekarPresenter: Badri Rajasekar, CTO and SVP of Engineering
Rajasekar is the CTO and SVP of engineering at TokBox, the provider of OpenTok, the leading real-time communications platform. At TokBox, he leads the core engineering and operations teams.
LinkedIn

Finovate Debuts: How the Kore Bots Deliver More than Your Average Chatbot

Finovate Debuts: How the Kore Bots Deliver More than Your Average Chatbot

KoreHomepage

Enterprise software company Kore has a goal to simplify how customers engage with brands. The company’s out-of-the-box digital assistants and its Bots Platform offer a secure messaging service that fits highly regulated environments such as banks.

At FinovateSpring 2016 the company showcased Kore Bots, chatbots that deliver alerts, perform tasks, interact with customers, and generate reports. The bots offer an inexpensive way for a bank to interact with both employees and customers in a human-like way, making person-to-system interactions more conversational.

Banks have the option to use an “off-the-shelf” Kore Bot for a quick time-to-market messaging service or they can use the Bot Platform to build their own bots with a customized persona.

Company facts:

  • Beta launch: October 2015
  • Market launch of messaging platform with Kore Bots: February 2016
  • Market launch of Bots Platform: July 2016
  • 40+ customers in various stages of implementation
  • ~200 employees
KoreFSPresoKore’s Amit Aghara, SVP, solutions engineering, and David Schreffler, EVP, sales, presented at FinovateSpring 2016.

We spoke with Kore after the company’s demo at FinovateSpring 2016 in San Jose. Here’s our interview:

Finovate: What problem does Kore solve?

Kore: Kore bots take on the time-consuming, everyday tasks currently causing productivity barriers for today’s workforce, resulting from the number of systems and apps needed to do our jobs. This helps business leaders hit critical productivity rates by freeing staff of mundane tasks that weigh them down to focus on the work that matters—serving customers and growing the business.

Kore natural language processing, aka NLP-enabled bots also serve the customers of these businesses by infusing personalized, engaging, and instantly gratifying customer-service interactions where past omnichannel solutions have fallen short. For many businesses, this offers a solution for sustainable, personalized self-service. And via machine learning and artificial intelligence, the more that workforces and customers engage with Kore bots, the more they learn, and the more useful they become.

Finovate: Who are your primary customers?

Kore: Kore serves Fortune 500 companies that are leaders in technology, productivity, and customer experience. Some of our partners include SAP, Oracle, Microsoft, ServiceNow, Zendesk, IBM, and Salesforce.com.

Finovate: How does Kore solve the problem better?

Kore: Every Kore bot comes standard NLP-enabled [and uses] our NLP engine we’ve put 12 years into developing. This positions businesses for success at the onset, saving development work they’d typically need to do on their own. Kore also delivers a bots platform-as-a-service (PaaS), full of rich functions and features to support the most complex bot use-cases and requirements. Businesses can [either] choose from our more than 120 off-the-shelf bots, or choose to use our GUI-based bot-builder platform to easily design, develop, and deploy their own custom bots.
Whether it’s pre-built by Kore, or custom built, every Kore bot is NLP-enabled, to automatically process requests and execute commands via speech and text. Kore bots equip businesses to elevate systems and mobile apps already in place. Kore bots aren’t channel/device specific, making it possible for them to go across the channels and devices people use to communicate.

KoreIMG1

Finovate: What in your background gave you the confidence to tackle this challenge?

Kore: Kore is founded by Raj Koneru, also the founder of KONY, the market leader in the mobility space of MADP, used by leading global corporate and government organizations (www.kony.com). KONY has reached the leader position in the Gartner’s magic quadrant in the shortest span of its existence. Prior to KONY, Raj also led successful ventures such as Intelligroup and Seranova.

In addition to our CEO’s vast success in the technology market, Kore also has an executive board of highly accomplished players, in addition to a development group with a strong track record in developing forward-thinking technological solutions.

KoreIMG2

Finovate: What are some upcoming initiatives from Kore that we can look forward to over the next few months?

Kore: In a world where digital channels matter as much as physical channels, and customer experience has proven to impact loyalty, referrals, and the number of products and services bought or used per customer, businesses must invest to remain competitive. And they need to do so quickly. Kore is making this new conversational banking paradigm a reality through a concentrated set of solution bots to serve niche markets and functions within. Additional platform enhancements are underway to offer even greater flexibility for how companies choose to deploy bots. Messaging templates, video chat capabilities, and geo-fencing will be some of the additional features added to enhance the overall user experience.

KoreIMG3

Finovate: Where do you see Kore a year or two from now?

Kore: We anticipate bots will be woven into the fabric of enterprises everywhere, helping businesses reduce operating costs, freeing employees to focus on the work that matters, and satisfying customers with a consistent, engaging experience across channels. With Kore as the leader for enterprise-grade bots and messaging, our success will only continue to grow as more top players harness the critical advantage of bots and their impact on enterprise employees and consumers alike.

Finovate Alumni News

On Finovate.com

  • Finovate Debuts: How the Kore Bots Deliver More than Your Average Chatbot
  • DriveWealth Expands APIs for Wealth Managers
  • Braintree, Finicity, and Twilio Take Top Honors at API World Awards

Around the web

  • BankBazaar wins “Emerging Brand of the Year” and “CEO of the Year” at seventh CMO Asia Awards.
  • Fintech News Switzerland highlights Currency Cloud and Zopa in a look at London’s top rising fintech stars.
  • Boku brings direct carrier billing to Windows 10 phones in the United Kingdom and Italy.
  • Markit enhances WSO software suite to offer new levels of automation for syndicated loan market.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

 

Gamifying Mobile Banking with Usage-Based Sweepstakes

Gamifying Mobile Banking with Usage-Based Sweepstakes

starbuckforlife

Just when I thought I’d shaken my Starbucks habit after their April devaluation of rewards for my relatively low-cost Americano, they reprised their Starbucks for Life game which last appeared around the year-end holidays. And I’ve been there four days in a row.

Starbucks for Life is no Pokemon Go, but it’s a lot simpler. Customers earn a virtual game piece with every purchase through 12 Sep ’16 (see inset, rules here). In the summer version, it’s an ice cube that melts away with a mouse click to reveal game pieces that fit on a virtual bingo card.

The main prize is free Starbucks for the rest of your life (30 years max). Or you can win a year, month or week’s worth of caffeine as well. And just to keep people interested, there are 2 million 25-star bonuses, which are worth about $0.50 in your chase to a free drink. My only complaint is lack of integration with the mobile app, but I’m sure they’ll get to that next time.

Sweepstakes are a tried-and-true method of encouraging usage, and costwise, they needn’t break the bank. Merchant partners can supply the prizes, and your mobile app provides a low-cost way to amplify the effectiveness with alerts, redemptions, and extra features. And email keeps pulling customers back to the game.

I’d like to earn a game piece with every:

  • Credit/debit card transaction
  • Bill payment
  • ACH debit
  • Recurring ecommerce transaction (e.g., Uber, Amazon, Apple iTunes, etc)
  • ATM visit
  • Customer self-service session
  • Check reorder
  • Increase in my savings account balance

Bottom line: Sure, you may not have anything quite as addictive as coffee to maintain interest. But people are pretty happy with free anything, so don’t shy away from gamifying your mobile banking. It’s a marketing tactic that works across a variety of demographics and is flexible enough to support multiple bank goals.