Mahalo Banking and Larky Announce Expanded Partnership to Boost Account Holder Engagement

Mahalo Banking and Larky Announce Expanded Partnership to Boost Account Holder Engagement
  • Mahalo Banking and Larky have announced an expanded partnership to enhance account holder engagement for Mahalo clients.
  • The partnership will integrate Larky’s nudge platform into Mahalo’s online banking platform.
  • Larky made its Finovate debut in 2014. Mahalo Banking will make its Finovate debut next month at FinovateFall.

An expanded partnership between a pair of Finovate alums is designed to help boost account holder engagement. Mahalo Banking, a banking solution provider for credit unions, and account holder engagement technology company Larky announced this week that they are building on their relationship by integrating Larky’s nudge technology into Mahalo’s online banking platform.

“Our partnership with Larky enables us to offer our credit union clients an invaluable tool for member engagement at a time when the market needs new approaches to nurture and grow depositor relationships,” Mahalo Banking co-founder and COO Denny Howell said.

The integration with Larky’s nudge platform will give account holders notifications about the different product and service offerings from their financial institution. Notifications also alert account holders to contextually relevant information about their branch. Financial institutions benefit from access to analytics and A/B testing to learn how their customer and member engagement programs are working. Mahalo customers will also be able to access Larky’s nudge Score. This solution leverages AI to predict the performance of new push notifications.

“We’re thrilled to expand our partnership with Mahalo, opening doors for their clients to harness the power of our nudge platform’s tailored and proactive engagement capabilities,” Larky VP of Growth Scott Brown said. “This reinforced partnership interweaves the unique assets of both organizations, bolstering the digital banking landscape for consumers and fostering expansion for community based financial institutions.”

August has been a busy month for the Ann Arbor, Michigan based company. Larky just reported that Innovations FCU has gone live with its customer engagement platform. And a few days ago, Larky announced a collaboration with credit union technology partner Trellance and Michigan State University Federal Credit Union (MSUFCU). The goal of the partnership is to build a unique, data-centric solution that leverages enhanced, AI-driven segmentation and targeting for MSUFCU. This will enable MSUFCU to create and execute more engaging campaigns to boost tap rates and increase engagement.

Founded in 2012 and headquartered in Ann Arbor, Michigan, Larky made its Finovate debut at FinovateFall in 2014.

Mahalo Banking will be making its first Finovate appearance next month at FinovateFall. The company is a Credit Union Service Organization (CUSO) that serves as a banking partner for credit unions. The company’s platform features deep integrations into credit union cores to provide robust features sets across all delivery platforms in order to deliver a true omni-channel experience. Mahalo is also unique insofar as its platform features functionality to support customers with cognitive distinctions such as dyslexia, autism, epilepsy, visual impairments, and more.

Like Larky, Mahalo also has been on a furious partnership-making pace this year. Last month, Mahalo announced a partnership with Gerber Federal Credit Union, a Michigan-based financial institution with $225 million in assets. In June, Mahalo teamed up with RiverLand FCU, an FI based in New Orleans with more than $300 million in assets. Also, in May, Mahalo announced new partnerships with two credit unions: ParkView FCU and Rock Valley Credit Union. ParkView FCU is based in Harrisonburg, Virginia, and has $350 million in assets. Rock Valley Credit Union is headquartered in Loves, Park, Illinois, and has assets of $150 million.

Mahalo Banking is based in Troy, Michigan. Jim Stickley is CEO.


Photo by Sora Shimazaki

Tales from the Crypto: Coinbase on Futures, Etoro on Trends, Brazil and Canada on CBDCs

Tales from the Crypto: Coinbase on Futures, Etoro on Trends, Brazil and Canada on CBDCs

Coinbase’s Crypto Futures

Courtesy of a just-secured regulatory approval from the National Futures Association, Coinbase’s U.S. customers will soon get the opportunity to trade futures contracts on cryptocurrencies. Coinbase’s Coinbase Financial Markets has been granted authority to operate as a Futures Commission Merchant (FCM) and offer eligible customers in the U.S. access to crypto futures trading on the Coinbase platform.

In a blog post at the Coinbase website, company Head of Institutional Product, Greg Tusar called the approval a “watershed moment” in the project to bring regulated cryptocurrency products to U.S. customers. The ruling comes as Coinbase is at odds with other regulatory bodies – such as the SEC – over its operating practices.

The ruling also comes at a time when the crypto derivatives market around the world has climbed to 75% of all crypto trading volume. Tusar called this market “a critical trader access point.” This is because crypto derivatives enable traders to participate with more leverage and less upfront capital, as well as give cryptocurrency holders the ability to express long and short positions, and hedge risk.

“Where regulations are clear and sensible, we will work with regulators to receive the authorizations needed to offer products that align with our purpose of using crypto to update the financial system to advance economic freedom and opportunity,” Tusar wrote.

Coinbase made its Finovate debut in 2014. The San Francisco, California-based fintech was founded in 2012.


eToro’s Crypto Trends

Social trading and investment platform eToro announced a new partnership to help its customers stay on top of the latest information about cryptocurrencies. The firm has teamed up with analysis company Reflexivity Research in a content partnership called “BTC etc.” that will provide a weekly overview of the cryptocurrency market as well as a monthly podcast. The weekly overview will focus on key trends. The podcast will feature experts from eToro, Reflexivity Research, and the broader cryptocurrency industry.

“As a crypto pioneer, we see it as our responsibility to provide accessible, timely, and relevant content for our users,” eToro Editor in Chief Mati Alon said. “As the market matures, cryptoassets deserve the same level of attention and coverage as other financial assets. We are excited to collaborate with Reflexivity to increase understanding of crypto.”

A Finovate alum since 2011, eToro has won Best of Show at each of its six Finovate appearances. The company offers trading and investing in stocks, options, and exchange-traded funds (ETFs), as well as cryptocurrencies. eToro offers 0% commissions, the ability to trade fractional shares, and a social network to enable traders and investors to benefit from the wisdom of the platform’s top performers.

EToro has become increasingly bullish on the prospects for cryptocurrencies. The company’s Global Markets Strategist Ben Laidler was quoted earlier this week highlighting three key developments that could put cryptocurrencies back on track by making it easier for institutions to participate in the market.


CBDCs Gain Ground in Brazil, Raise Doubts in Canada

The arguments for and against central bank digital currencies (CBDCs) got an international airing of sorts in recent days.

In Brazil, the country’s central bank has given its CBDC an official name – and logo. Commonly referred to as the “digital real,” the Brazilian Central Bank has decided to call its new digital currency, the Drex. The name refers to both the assets colloquial name, “Real Digital,” with an “e” for “electronic” and an “x” to represent a variety of notions including the concept of “modernity and connection.”

“Drex arrives to make life easier for Brazilians” a press release from the country’s central bank pronounced. “It will provide a secure and regulated environment for developing new businesses and more democratic access to the benefits of the economy’s digitization, both for individuals and entrepreneurs.”

Among the projected use cases for the digital currency are government benefit payouts, which would use a tokenized version of the currency. The bank also believes that the Drex will help accelerate digitalization in the financial sector and ultimately promote financial inclusion.

Meanwhile, some five thousand miles north, the concept of central bank digital currencies is getting a much cooler reception. A new report from the Bank of Canada cast a dim light on the prospect of mass CBDC adoption by Canadians. The blame was placed on the wide number of payment options Canadian consumers and businesses already have.

The staff discussion paper, “Unmet Payment Needs and a Central Bank Digital Currency,” envisions a hypothetical cashless environment, and then considers how a CBDC would solve unmet payment needs in such a society.

The report concludes that for a CBDC to benefit those who have unmet payment needs, the digital currency would first have to secure widespread adoption among the majority of the population. This would be necessary to ensure sufficient digital currency adoption by merchants. The challenge is that insofar as the majority of consumers “already have access to a range of payment options,” it would be unlikely for a significant enough number of these consumers to both widely adopt the digital currency as well as use the CBDC at scale.

The insights from the paper should prove valuable to those who support digital currencies, especially to the degree that digital currencies allegedly support financial inclusion. “The minority of consumers with unmet payment needs will be able to benefit from a CBDC,” the report writers conclude, “if the majority of consumers experience material benefits and therefore drive its use.”


Photo by RDNE Stock project

Credit Sesame Unveils Credit Builder Mastercard

Credit Sesame Unveils Credit Builder Mastercard
  • Credit Sesame launched a new solution to help individuals improve their credit.
  • The new offering, Sesame Credit Builder, is a Mastercard debit card designed to make it easier to build positive payment histories.
  • Today’s launch comes two years after the company first unveiled its credit builder banking technology.

Financial wellness platform Credit Sesame has introduced a new tool to help individuals improve their credit. The new offering, Sesame Credit Builder, is a Mastercard debit card that leverages everyday spending and recurring services to build positive payment histories.

“The new Sesame Credit Builder Mastercard brings inclusion and breaks down the barriers for everyone and (e)specially people with low or limited credit history to build better credit history,” Credit Sesame founder and CEO Adrian Nazari said. “We are making it easy for more Americans to get credit for the money they spend and the payments they make.”

Sesame Credit Builder arrives nearly two years after Credit Sesame first announced general availability of its credit builder banking technology. Today’s offering works like this: individuals must open a virtual secured account with Community Federal Savings Bank (CFSB), which issues the prepaid debit card. Cardholders then begin building credit by depositing money into their Sesame Cash account and making transactions with their debit card. Card purchases create a balance on the cardholder’s virtual secured account. An equal amount of funds is set aside in the cardholder’s Sesame Cash account, which serves as a security deposit to pay off the balance at the end of the month. This approach ensures that cardholders will always have sufficient funds to pay off their balance, thus helping build a positive payment history.

Credit Sesame does not guarantee that any individual’s credit score will improve. The company notes that other factors, including timely bill payments and low credit card balances, also contribute significantly to credit scores.

Nevertheless, according to Tim Montgomery, SVP, Digital Partnerships, North America, Mastercard, technologies like Credit Sesame’s Credit Builder have a significant role to play. “Credit Sesame aims to democratize financial wellness and empower consumers to take charge of their own financial health,” Montgomery said. “Sesame Credit Builder can do just that and help even more consumers improve their credit.”

Founded in 2010, Credit Sesame made its Finovate debut that same year. In the years since, Credit Sesame has grown into a major, financial wellness platform that has helped millions of consumers improve their credit scores and save money on the cost of credit.

Last fall, the company announced a series of major executive hires. Joining the Mountain View, California-based fintech were Bronwyn Syiek as President, Marcus Beisel as Chief Product Officer, Tim Kamienski as Chief Marketing Officer, and David Bagatelle as Chief Banking Officer.

Credit Sesame has raised more than $171 million in funding. The company includes Healthcare of Ontario Pension Plan (HOOPP) and Menlo Ventures among its investors.


Photo by Tamil Vanan

Currency Risk Management Startup Finofo Launches with Cross-Border Payments Solution

Currency Risk Management Startup Finofo Launches with Cross-Border Payments Solution
  • Currency risk management company Finofo launched today.
  • The Calgary-based startup announced that the first phase of its launch is the release of its cross-border payments tools.
  • Finofo raised $1.25 million ($1.6 million CAD) in pre-seed funding in January.

Canadian currency risk management startup Finofo launched publicly today. The company, headquartered in Calgary, Alberta, calls its platform an “all-in-one” solution for businesses’ financial needs and has unveiled tools for cross-border payments as its first offering.

In an extended blog post Finofo co-founder Prateek Sodhi announced the company’s launch and its mission to help businesses manage currency risk. Sodhi underscored the challenge of managing currency risk, calling it a “multifaceted task that requires specialized talent in finance.” He noted that larger companies can often afford to hire the specialized talent required to effectively manage currency risk. However, Sodhi said, “most regular businesses are left grappling with these complexities with a team consisting mainly of trained accountants and corporate finance specialists.”

To this end, Finofo has built a digital platform that leverages advanced algorithms to examine the intricacies of currency fluctuations for individual businesses. If currency fluctuations become an issue, the platform quantifies the value of the risk. This enables the platform to develop tools and strategies, specific to individual businesses and their financial condition, to manage this risk.

The launch of Finofo, according to Sodhi, will take place in three stages. The first stage, announced today, includes the platform’s cross-border payments tools. These tools enable businesses to send or receive money in more than 40 currencies across 180 countries. Businesses will also be able to use Finofo to convert money into different currencies and automate accounts payable.

The second stage of the launch will involve development of the company’s smart hedge engine. This solution will help streamline currency hedging trade execution to reduce the price risk of currencies during the trading process. Future initiatives include financial planning and analysis solutions to help businesses conduct real-time foreign-exchange risk analytics.

“We’re not interested in merely selling financial instruments,” Sodhi wrote this week. “Instead, we leverage our unique technology to help businesses understand if, when, and how much they need them.”

In addition to its launch announcement, Finofo also disclosed that it raised $1.25 million ($1.6 million CAD) in pre-seed funding back in January. The round was led by Motivate Venture Capital. SaaS Venture Capital, Desjardins Financial Holding, and Sweet Spot Capital also participated.


Photo by Juman Salem

CB Insights on 2023 Fintech Funding Woes; Strength in Early Stage Investment, ex-U.S. IPOs

CB Insights on 2023 Fintech Funding Woes; Strength in Early Stage Investment, ex-U.S. IPOs

CB Insights shared its State of Fintech Q2 2023 report last month. The top takeaways? Fintech funding continues to take a hit, with the report noting that both funding and deals globally have retreated to “levels not seen since 2017.”

But wait, there’s more. Mega-round funding, deals valued at $100 million or more, fell to a six-year low. And payments – which were memorably referred to by the VCs on our Smart Money Power Panel at FinovateFall last year as “the gift that keeps on giving” – stopped giving. CB Insights reports that funding for payments-related companies fell 75% quarter over quarter. It was the largest decrease for any fintech sector.

What about upsides? The report noted increases in fintech funding in Latin America and the Caribbean, the only region to see significant gains. CB Insights also highlighted the fact that the five exits in the quarter all came from fintechs based outside of the U.S.

Read the whole report. There are a number of interesting observations, some of which give some reason for optimism in the second half of the year. For one, early-stage companies dominated deal volume in Q2 2023. The strength of fintech funding in Latin America, mentioned above, was also a promising sign. Some of this deal-making involved cryptocurrency and DeFi related firms – and geographies like the Cayman Islands that are outside traditional Latin American fintech powerhouses Mexico and Brazil. But much of the investment in Latin America was driven by strong trends like digitization and financial inclusion. Investors have also been encouraged by the success of fintechs like Brazil’s Nubank. The report also saw positives in the market for companies going public in Asia last quarter.

For more on CB Insights’ examination of fintech funding so far in 2023, also check out the firm’s Fintech Midyear Review: The Data Behind the 6 Year Low webinar released last week. Lead Fintech Analyst Anisha Kothapa puts the current fintech landscape into context, and highlights where investors see opportunity around the world – and why.

“I think some of the biggest drivers of capital being invested in (Latin America) is due to, one, financial inclusion,” Kothapa explained. “There are many unbanked and underbanked people in Latin America that need innovative financial solutions. The second is that the region has seen rapid digital adoption, especially with the use of smart phones, and growing internet connectivity. The third thing is around a more favorable regulatory environment.”

By the way, Finovate’s weekly Finovate Global column is a great source of news on fintech developments around the world. With regard to Latin America in particular, recent columns have focused on fintech innovation in Brazil and Colombia.


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The SPAC is Back: Digital Lender Better.com Announces Latest Plan to Go Public

The SPAC is Back: Digital Lender Better.com Announces Latest Plan to Go Public
  • New York-based digital mortgage lender Better.com is going public.
  • The company will combine with Auora Acquisition Corporation via SPAC “on or about August 22.”
  • The transaction between Better and Aurora has been more than two years in the making. The companies first announced the deal in May 2021.

Time to party like its 2021? The week begins with news that digital mortgage lender Better.com’s proposal to combine with Aurora Acquisition Corporation via SPAC has secured shareholder approval. The new Better.com will go public “on or about August 22, 2023.”

When finalized, the transaction will provide the combined entity with a minimum of $550 million and as much as $750 million in new capital. The company will trade on the NASDAQ under the tickers “BETR” and “BETRW.”

Founded in 2014 by CEO Vishal Garg, Better has been trying to close its SPAC deal for years. The transaction had been extended three times since 2021, amid concerns over market conditions, financial losses, and regulatory controversies. Among the bad press Better.com dealt with during this stretch was the infamous Zoom meeting in December 2021 during which Garg announced a layoff of approximately 900 employees. The CEO and founder also allegedly admitted that the company has “probably pissed away $200 million.”

With regard to finances, Better.com reported a net loss of $888.8 million in 2022. In the first quarter of this year, the company acknowledged losses of $89.9 million. Better.com also reported a decline in the number of loans funded year-over-year. The firm funded 18,559 loans in Q1 of 2022. Better.com funded 2,347 loans in the first quarter of this year.

In one response to these challenges, the company has made significant changes to its real estate strategy. Better.com announced in June that it would begin partnering with outside agents as referral partners in its Better Real Estate subsidiary. This pivot away from in-house licensed real estate teams to this new model is designed to help the subsidiary lower costs. The company also indicated that the change will help it deal with the challenge of lower mortgage volumes. Better Real Estate, which receives a significant number of its leads from its parent company’s mortgage operation, provided Better.com with $23.1 million in revenue in 2022.

Better has also introduced new solutions along its main line of business. The company began the year with the launch of One Day Mortgage. The new offering f gives borrowers a mortgage commitment letter within 24 hours of applying for a loan.


Photo by Suzy Hazelwood

Finovate Global India: Conversational AI Comes to UPI, Debt-Collection-as-a-Service Scores $50 Million

Finovate Global India: Conversational AI Comes to UPI, Debt-Collection-as-a-Service Scores $50 Million

The Reserve Bank of India (RBI) announced a number of new fintech initiatives this week. Among the more interesting was a plan to bring AI-powered, conversational payments to the country’s UPI (Unified Payments Interface) system.

The National Payments Corporation of India (NPCI) launched the platform in 2016. Today, UPI has more than 300 million monthly active users in India. There are also 500 million merchants who use the platform to accept payments. With UPI, users can link multiple bank accounts to a single mobile app, and then make real-time, P2P transactions via mobile device or smartphone. Analysts expect daily transaction volume on UPI to reach one billion by 2026-2027.

The proposal would enable users to initiate payments from within both chat and messaging apps. “As Artificial Intelligence (AI) is becoming increasingly integrated into the digital economy, conversational instructions hold immense potential in enhancing ease of use, and consequently reach, of the UPI system,” the RBI press release read. “It is, therefore, proposed to launch an innovative payment mode viz., ‘Conversational Payments’ on UPI, that will enable users to engage in a conversation with an AI-powered system to initiate and complete transactions in a safe and secure environment.”

Conversational Payments will be available initially in Hindi and English, with other Indian languages to be added. The technology will be available via smartphones and feature phone-based UPI channels, which the Reserve Bank of India believes will lead to broader adoption and further financial inclusion. To this end, the RBI has also proposed to bring Near Field Communications (NFC) technology to its UPI-Lite on-device wallet. Launched last fall, UPI-Lite is designed to facilitate small value transactions and now processes more than ten million transactions a month.


An investment of $50 million has given Indian debt collection software-as-a-service (SaaS) platform Credgenics a valuation of $340 million. Accel, Westbridge Capital, Tanglin Ventures, Beams Fintech Fund, and other strategic investors participated in the Series B round.

Company co-founder and CEO Rishabh Goel said that the capital would do more than just help the firm expand into new markets. “This funding not only accelerates our growth, but also enables us to make a meaningful impact on the economic landscape of countries, unlocking new opportunities for financial well-being,” Goel said.

Founded in 2019, Credgenics currently serves more than 100 private banks, non-bank financial companies, fintechs, and asset reconstruction companies. The company’s debt resolution platform provides a suite of solutions including digital collections, collections analytics, litigation management, agent performance management, and a field collections mobile app. The technology leverages AI-driven intelligent automation and machine learning to bring greater efficiency to the collections process.

Credgenics handles 11 million retail loan accounts and touched an overall loan book worth $60 billion in fiscal year 2023. The company became operationally profitable this spring. This summer, Credegnics announced a partnership with Indonesia-based lender Investree. The company also was recognized as the Best Selling Loan Collections Platform in IBS Intelligence India Sales League Table for the second year in a row.


There are more than 3,000 recognized fintech startups in India. And the Indian government is giving itself a gentle pat on the back for helping make that happen.

Minister of State for Corporate Affairs (independent charge) Rao Inderjit Singh provided the report to Parliament as part of the Startup India initiative. Launched by the Department for Promotion of Industry and Internal Trade in 2016, this initiative establishes the criteria that confers recognition by the Department. These factors include data of incorporation, as well as revenue and profit benchmarks.

Singh pointed to the “Fintech Entity Framework” as an example of one of the actions taken by the government – in this case the International Financial Services Centres Authority (IFSCA) – to promote the country’s fintech startup ecosystem. This framework includes a comprehensive scheme of grants for startups, sandboxes, proof-of-concepts (PoC), accelerators, and more.

Singh also credited the government for the success of an initiative which streamlined beneficiary account opening and direct benefit transfers, and improved access to multiple financial services applications. The initiative is called the Pradhan Mantri Jan Dhan Yojana (PMJDY), meaning “The Prime Minister’s Public Finance Scheme,” and it set a new world record for account openings upon its launch in 2014. This spring, the initiative reached a major milestone of more than $28 billion (₹2 lakh crore) in deposits.


Here is our look at fintech innovation around the world.

Central and Eastern Europe

Middle East and Northern Africa

Central and Southern Asia

Latin America and the Caribbean

Asia-Pacific

Sub-Saharan Africa


Photo by Sagar Soneji

Meet the Masterminds: An Introduction to the Keynote Speakers on Day One of FinovateFall

Meet the Masterminds: An Introduction to the Keynote Speakers on Day One of FinovateFall

FinovateFall 2023 is one month away! Our annual autumn fintech showcase returns to New York City, September 11 through September 13, for three days of live fintech demos, insightful mainstage speakers, and hours of high-quality, professional networking. Book your ticket now and take advantage of big, early-bird savings.

To whet your appetite for our upcoming event, here’s a look at the keynote speakers who will address attendees on Day One of FinovateFall this year.

Devendra Kumar Sharma, President & Chief Operating Officer, Kore.ai

Sharma leads go-to-market functions, revenue growth, client success, strategy, and cross-functional collaboration as Kore.ai President and Chief Operating Officer. At FinovateFall, he will lead a Mastermind Keynote titled “How Generative and Conversational AI is Transforming Everyday Banking.”


Tomas Chamorro-Premuzic, Author, I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique

Chamorro-Premuzic will lead an Out of the Box Keynote address titled “ChatGPT, Generative AI & the Future for Humanity.” An international authority in people analytics, talent management, leadership development, and the Human-AI interface, he is the Chief Innovation Officer at Manpower Group.


Jody Bhagat, President of Americas, Personetics and Daniel Caplan, Director, Digital Money Management and Wealth Services, BMO Financial Group

Bhagat and Caplan will team up to deliver a Mastermind Keynote titled “Winning the Battle for Deposits.” Bhagat has deep operating experience in financial services, including managing direct channels, launching digital ventures, and leading digital transformation programs. Caplan is an experienced and agile product manager and strategist who builds winning products, experiences and strategies that deliver tangible business results.


David Porter, Managing Director, Genesys Financial Services and Sachin Tandon, Worldwide Banking Industry Strategist, AWS

Porter leads the Genesys Financial Services vertical team, having spent many years in wealth management, payments, and consumer banking at J.P. Morgan Chase. Tandon has more than 20 years of experience in financial services and consulting leadership roles at J.P. Morgan Chase, EY, Fidelity, and Accenture. Together, Porter and Tandon will provide a Mastermind Keynote titled “The Future of Customer and Employee Experience in Financial Services.”


Justin Kamerman, Chief Product Officer, and Sunil Madhu, founder and CEO, of Instnt

Kamerman has more than 20 years experience designing and building high performance distributed systems in the telecom, IPTV, identity verification, social media analytics, and IIOT industries. Founder and previously CEO and CTO of Socure, Madhu has more than 30 years of experience innovating in the identity and access management, security, governance, and risk and compliance markets. Kamerman and Madhu will team up to deliver a Mastermind Keynote titled “Zero Fraud Loss + Zero Marketing Spend = 50% More Growth.”

Greenlight Launches New Solution to Help Teens Build Credit

Greenlight Launches New Solution to Help Teens Build Credit
  • Greenlight Financial Technology unveiled its Greenlight Family Cash Mastercard this week.
  • The Greenlight Family Cash Mastercard helps teens build credit before they reach adulthood.
  • Headquartered in Atlanta, Georgia, Greenlight has raised more than $550 million in funding. The company has a valuation of $2.3 billion.

Greenlight Financial Technology launched its Greenlight Family Cash Mastercard this week. The new card fosters financial literacy by helping teens build their credit before they reach adulthood.

Available with all of Greenlight’s subscription plans, the Greenlight Family Cash Card enables families to earn up to 3% cash back on all purchases. Parents can add their teen children as authorized users on the card, and teens can track their credit card balances using the Greenlight app. At the same time parents can establish spending limits and receive real-time purchase alerts to help them monitor card activity. The addition of the Greenlight Family Cash Card means that Greenlight’s in-app financial literacy game, Level Up, now features instruction on the responsible use of credit, as well.

Greenlight subscription plans start at $4.99 a month. Other plans are available that add features such as identity theft, purchase, and phone protection (Greenlight Max for $10 a month), as well as family location sharing and crash detection (Greenlight Infinity for $15 a month). The Greenlight Family Cash Card is issued by First National Bank of Omaha.

In an interview with TechCrunch, Greenlight co-founder and CEO Tim Sheehan highlighted the company’s 3% cashback, Level Up financial literacy game, and parental controls as a trifecta that trumps offerings from other credit cards – including those that cater to families and youth. “Nobody has all three of these features,” Sheehan said.

Headquartered in Atlanta, Georgia, Greenlight was founded in 2014. The company has raised $550 million in funding, which includes a $260 million Series D round in 2021. This investment gave the fintech a valuation of $2.3 billion. The following year, Greenlight unveiled its Greenlight for Classroooms offering, a web-based financial literacy library. The library includes more than 100 animated videos, and a bank of thousands of vocabulary words and test questions. Additional features include quizzes, ideas for individual projects, discussion activities, and a teacher’s guide. Aligned with K-12 national standards, Greenlight for Classroom is available to schools, teachers, and students across the U.S. for free.


Photo by Hannah Nelson

ForwardLane Unveils EMERGE, a Generative AI Solution for Wealth and Asset Managers

ForwardLane Unveils EMERGE, a Generative AI Solution for Wealth and Asset Managers
  • Data analytics and insights platform ForwardLane launched a new generative decision intelligence platform this week.
  • The new offering, EMERGE, will enable financial professionals to create and interact with client insights while keeping private data private.
  • ForwardLane made its Finovate debut in 2016. Nathan Stevenson is founder and CEO.

Data analytics and insights platform, ForwardLane launched a new generative decision intelligence platform called EMERGE this week. The technology will help financial services professionals deal with issues of data transparency, privacy, and security within the wealth management and insurance space.

EMERGE gives financial professionals the ability to leverage generative AI to find, create, preview, publish, and interact with new and newly-uncovered insights and data in a manner that is private, secure, and accurate. The technology combines ForwardLane’s composite AI, EMERGE-GPT, with its Visual Insight Generator (ViGOR). Visual Insight Generator is a zero-code tool that enables users to create insights from data using natural language – without requiring any technical expertise in LLM. Along with ForwardLane’s Next Best Action platform, EMERGE provides a complete cycle from insight and orchestration to last-mile delivery, usage, and feedback.

ForwardLane founder and CEO Nathan Stevenson noted that his company has been leveraging AI for several years. “EMERGE is an applied Generative AI solution for financial services that brings together the best functionalities of ForwardLane’s ViGOR and privacy-friendly EMERGE-GPT,” he said. “It gives financial services firms the ability to rapidly activate their existing data and data science investments and deliver insights to their frontline advisory and sales professionals.”

EMERGE will enable financial services professionals to:

  • Identify opportunities and risks across their client base
  • Review up-to-date client intelligence and analytcs along with recommended Next Best Actions
  • Receive Next Best Action recommendations that are integrated via API with workflow links
  • Accelerate daily workflow with 100x increases in document reading ability
  • Summarize, interact, and extract insights from PDF, DOC, and other files up to 25,000 pages

EMERGE is available on a white label basis. The technology can be deployed on cloud platforms or hosted by ForwardLane. EMERGE is currently in limited beta testing; the company expects to offer wider availability in the second half of 2023.

Founded in 2015, ForwardLane made its Finovate debut a year later at FinovateSpring. The New York-based company has raised more than $8 million in funding from investors including SixThirty and SEI Ventures. ForwardLane began the year teaming up with InterGen Data to offer predictive life-event driven insights.


Photo by Pixabay

Meet Merlin Investor: Democratizing Access to Investment Strategies for a New Generation

Meet Merlin Investor: Democratizing Access to Investment Strategies for a New Generation

Launched in the fall of 2021, Merlin Investor is on a mission democratize access to investment strategies. The fintech offers a while label, multi-asset, educational, strategizing and tracking tool that helps investors accomplish two critical goals: building long-term positive results and limiting potentially catastrophic losses.

Merlin Investor’s technology is compatible with all trading platforms. The technology is suitable for both retail and professional traders, and is available for both the desktop and mobile. Merlin Investor enables users to retrieve market data and sentiment from multiple sources and apply that data to a massive range of tailor-made investment strategies.

With offices in both West Palm Beach, Florida, and Lugano, Switzerland, Merlin Investor made its Finovate debut at FinovateEurope earlier this year. The company returned to the Finovate stage in May for FinovateSpring. We caught up with Merlin Investor founder and CEO Guido Petrelli (pictured) this summer to learn more about the company, its mission to democratize access to investment strategies, and what to expect from the company in 2023 and beyond.


What problem does Merlin Investor solve and who does it solve it for?

Guido Petrelli: Merlin Investor was born as an intelligent protection and conscious guide for a more farsighted management of investments aimed limiting potential catastrophic losses while building long term positive results. Thanks to the Merlin platform, retail investors can educate themselves, study the markets, and create and track their own investment strategies to easily understand, balance and diversify investment risks. 

In other words, we help and empower a new generation to invest with strategy in mind. This is the key to becoming successful and is the only factor distinguishing between gambling and investing. As we are on a mission to democratize financial inclusion and investment planning, our technology was built to allow anyone, regardless the level of knowledge or experience, to become independent and the one and only master of their own financial future.

How does Merlin Investor solve this problem better than other companies?

Petrelli: In the retail investor space, we see many companies focusing on execution, meaning focusing on the act of buying and selling assets. But executing without evaluating multiple sources of information first, combined with the lack of a diversified and balanced investment strategy, can lead to uncontrolled and unlimited potential losses because of the market’s ups and downs. While it may imply the chance for quick gains, it’s actually not the norm as wealth is usually built over time by managing a positive-sum game. 

That’s why from the very beginning Merlin was designed as a complementary product to a trading platform and not as a substitute solution. Merlin Investor addresses the strategic essence of investing while the majority of the competition just focuses on enhancing the trading experience – which is already well supported by several financial institutions in a pretty similar way.

Who are Merlin Investor’s primary customers. How do you reach them?

Petrelli: Our primary customers are financial institutions focusing on educating a new generation of retail investors and offering the possibility to trade different asset classes through their digital banking platforms. We attend multiple fintech events in several countries that are attended by financial institution decision-makers responsible for delivering an innovative and digitalized experience to their clients. We also analyze the markets to identify those prospect clients we believe to be a fit in terms of services and client base. Then we look for the people focusing on retail digital products and platforms and reach out to them to introduce our company and technology. Last, we work to be featured in fintech-specialized magazines having financial institutions as target audience.

Can you tell us about a favorite implementation or deployment of your technology?

Petrelli: We offer our technology as a white-label solution that financial institutions can easily embed into their own digital platforms through API keys, while having the possibility to customize product’s appearance and features. As result, our product is delivered to the final users in the bank’s name and as a sub-section of the same app/e-banking they are already familiar with. Through our B2B partner’s portal, we grant to financial institutions the flexibility to choose from the full Merlin product those asset classes, sections, features, and contents they intend to integrate based on their own specific needs. In this way, they can design a tailored solution and experience for their own clients, while sticking to the overall structure and design of the banking platform they already offer.

What in your background gave you the confidence to respond to this challenge?

Petrelli: In a nutshell, it was the combination of my knowledge around investing and the problem I personally experienced as a retail investor that led to Merlin Investor. In fact, I was just a teenager when I first started to trade. Then I quickly realized that executing trades “per-se” – meaning the simple action of buying and selling assets – is the less strategic and relevant part to achieve long term positive results. Instead, studying different market sources, and then designing a diversified and balanced investment strategy, are what make the difference in the end. Still, (available) banking and trading platforms were not enough to educate me about investing, or to (help me) design and analyze my own investment strategies.

As a result, for years I was forced to create time-consuming and unfriendly spreadsheets to the point where I couldn’t accept it anymore – not in a world like today’s where we have an app for everything we do! At the same time with trading platforms booming basically everywhere, it became more and more clear that a new generation wants to invest autonomously and in the right way. As I couldn’t find any product in the market like the one I envisioned, I decided to create it. And that’s how Merlin Investor was born.

Merlin Investor founder and CEO Guido Petrelli demoing the company’s technology at FinovateEurope this year.

You recently demoed at FinovateSpring and will be demoing your technology at FinovateFall in September. What brings you back?

Petrelli: This year I’ve demoed the Merlin platform at FinovateEurope and FinovateSpring, so FinovateFall will be my third appearance. So far the experience has been great. We have been able to show our cutting-edge technology to major financial institutions in Europe and North America, while receiving much interest and establishing meaningful connections with decision-makers within the banking industry. The high visibility and key connections with prospect clients are the two main factors which bring us back to FinovateFall. The well-organized events and the team at Finovate are also a plus.

What are your goals for Merlin Investor?

Petrelli: Our goal is to be recognized by the major global banks as the innovative partner to work with when it comes to educating and empowering a new generation of retail investors. We focus on establishing solid and strategic partnerships with a limited numbers of players in the banking industry to achieve our mission of democratizing financial inclusion and strategic planning globally, while helping young investors to reach financial independence and to become the masters of their own financial futures.

What can we expect from Merlin Investor over the balance of 2023 and into next year?

Petrelli: We’ll continue to prioritize continuous and never-ending improvement of our technology by looking to upgrade the experience we offer either to financial institutions and to the final users to whom our product is deployed. We will also continue to work to boost our market presence to make the Merlin platform known to more financial institutions serving retail clients in several countries. We will eventually concentrate on scaling the team and operations to be able to manage expectations. We will accomplish all of this without forgetting our mission to make conscious and strategic investing accessible to anyone through strategic partnerships with financial institutions.


Photo by Kei Scampa

upSWOT and NerdWallet Launch Embedded Finance Pilot for SMEs

upSWOT and NerdWallet Launch Embedded Finance Pilot for SMEs
  • Embedded finance solution provider upSWOT announced a pilot partnership with NerdWallet Small Business.
  • The partnership will combine upSWOT’s embedded finance tools with NerdWallet Smart Business’ financial guidance.
  • upSWOT most recently demoed its technology at FinovateSpring 2023.

White-label embedded finance innovator upSWOT has teamed up with NerdWallet Small Business. The pilot partnership combines upSWOT’s embedded finance tools with NerdWallet Smart Business’ financial guidance to support small businesses.

“As a platform that provides financial guidance to consumers and small and mid-sized businesses, we recognize the unique challenges small business owners face,” NerdWallet Small Business General Manager Brandon McDonough said. “By partnering with upSWOT through this pilot, we will integrate tools and resources that help simplify small business owners’ financial decisions and fuel their growth and success.”

upSWOT leverages data from more than 200 SaaS business applications and banking platforms to provide its clients with personalized business insights. upSWOT’s embedded finance tools work with banking, ecommerce, payroll, marketing, accounting and other subscription-based technologies typically used by small businesses. The insights derived from these sources enable business leaders to see trends and performance across their customer base. This in turn empowers them to make smart decisions to enhance engagement, build loyalty, and reduce churn.

upSWOT CEO Dmitry Norenko praised Nerdwallet Small Business for its commitment to “transform the way financial services are delivered to small businesses” – a commitment shared by upSWOT. “Together, we will provide small business customers with the tools and resources to thrive in today’s competitive business environment,” he said.

Founded in 2019, upSWOT most recently demoed its technology at FinovateSpring earlier this year. The Charlotte, North Carolina-based company announced partnerships with fellow Finovate alums Alkami and Jack Henry in May. This spring, the company announced that it was teaming up with financial data access network Akoya. The partnership with Akoya will link small businesses via secure API to accounts at large U.S. banks. These financial institutions include Bank of America, Wells Fargo, TD Bank, Fidelity Investments, Truist and more.

upSWOT has raised more than $4 million in funding. Common Ocean Ventures and First Southern National Bank are among the company’s investors.


Photo by Pixabay