FinovateSpring 2023 / The Lazu Group

Presenter Profile:

How they describe themselves: The Lazu Group, an Equity, Diversity & Inclusion firm comprised of The Urban Labs (services) and Lexicon (products), offers cutting-edge strategies derived from organizing models and theories. The firm specializes in creating innovative and disruptive methods for product development, marketing, communications, talent recruitment & retention, and community engagement.

How they describe their product/innovation: The CULTURL Heritage Calendar offers insights into the history and significance of holidays and commemorations across many different cultures, all aimed at helping companies build connections, foster cross-cultural appreciation, and enhance communications within their organizations. With insights and perspectives on more than 80 holidays across a spectrum of cultures, the CULTURL Heritage Calendar offers content, ideas, and resources for creating timely communication to promote empathy and curiosity and encourage cross-cultural dialogue.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)

Contacts:

Bus. Dev. & Press: Brooke Thornton (CGO)


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