FinovateFall 2012 / Truaxis

Presenter Profile:

How they describe themselves: Truaxis, creators of the award-winning StatementRewards platform, is the leading provider of personalized transaction-enabled services. Through sophisticated analytics, they deliver a comprehensive spectrum of data-driven services, including in-statement loyalty rewards, personalized merchant offers and recommendations, social benchmarking spend comparisons, and mobile and social rewards.

How they describe their product/innovation: Truaxis understands that big data is a profitability gold mine for banks if properly gathered, interpreted and acted upon. With its Profitability Analytics module, StatementRewards will use transaction and banking data to inform banks what their most profitable customers look like and help banks create sophisticated cross-sell campaigns to capture more of their customers’ financial accounts.


Bus. Dev. & Sales: Casey Newton, VP Sales,, (415) 322-8475
Carlo Cardilli, SVP Sales & Business Development,, (415) 385-112
Jen Millard, CRO,, (415) 235-3021
Press: Matthew Mirandi, Press Relations,, (917) 338-4933

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