FinovateFall 2012 / IDology

Presenter Profile:

How they describe themselves: IDology, Inc. provides real-time identity verification solutions to those conducting business in customer-not-present environments such as on the Internet or in a call center. We are a leader in SaaS-based solutions. Operating on an advanced rules-based engine, IDology’s ExpectID solution suite offers a faster, safer way to identify legitimate customers so you are able to complete more transactions in less time and protect sensitive data without having to compromise consumer’s comfort or privacy. IDology helps businesses drive revenue and meet compliance regulations while decreasing costs and preventing fraud.

How they describe their product/innovation: Our new product, ExpectID Enterprise, is the next generation of knowledge-based authentication and allows businesses to present custom, out-of-wallet questions to consumers using their own data. Banks are able to leverage IDology’s SaaS solution to generate out-of-wallet questions from their internal proprietary customer transactional data located behind their firewall and without ever having to share that data with us. This allows Banks to replace their shared secret questions (What is your mother’s maiden name?”) with a higher security model that isn’t compromised by social media. ExpectID Enterprise helps Banks meet FFIEC compliance guidelines while creating a safer authentication method on high-risk transactions.


Bus. Dev.: Steve Fine, VP Business Development,, (678) 324-3828
Press: Jodi Florence, VP Marketing,, (678) 324-3812
Sales: John Dancu, CEO,, (678) 324-3780

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