FinovateFall 2012 / eToro

Presenter Profile:

How they describe themselves: eToro is the world’s largest investment network, with over 2.5 million users in over 140 countries. eToro leads the social trading revolution through its community powered network enabling every investor to see, follow and automatically copy the actions of other investors in real time. eToro opens the financial markets to every individual making them accessible through a simple, transparent and more enjoyable way to trade currencies, commodities and indices online. A range of innovative trading platforms and eToro’s investment network facilitate information exchange between investors, accelerate knowledge sharing and shorten the learning curve for those who want to bring their trading experience to the next level.

How they describe their product/innovation:
Portfolio Builder: The portfolio builder enables users to instantly create their investment dream team, comprised of top performing Guru traders in the network. Users will be able to create their own people-based portfolio within minutes using a highly intuitive UI.

Social Stocks: A new way for people to trade stocks on eToro. The idea is to change the existing method of how stocks are traded by enabling any person to buy a stock with ANY sum.

Portfolio view: Display that enables users to instantly see who of their copied gurus is profiting and who is losing their money.


Bus. Dev.: Alon Levitan, Head of Strategic Marketing,
Press: Alon Levitan, Head of Strategic Marketing,,
Dara Sandow, Marketing Operations Manager,
Sales: Nir Oren, VP Acquisitions,
Gil Ariel, Director of Sales,

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