FinovateFall 2012 / Blackhawk Network

Presenter Profile:

How they describe themselves: Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall™ offers the industry’s most popular prepaid gift card and telecom products from leading brands. Gift Card Mall, with access to 165 million unique customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores and Internet retailers including

How they describe their product/innovation: Blackhawk Network’s GoWallet technology provides a direct-to-consumer platform and interface that lets customers manage all of their prepaid cards in one place. The digital technology also allows consumers to purchase and personalize gift cards from their mobile device. The app will provide consumers with mobile access to their account information, special offers and coupons.


Bus. Dev. & Sales: Tim Attinger, GVP of Strategy,
Press: Alexia Oswald, Director of Public Relations, &
Miya Walker, Account Supervisor, MWW (PR agency),

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