How they describe themselves: Backbase is a software company specialized in Bank 2.0 Portal Software. The Backbase Bank 2.0 Portal empowers financials to create a new user-experience layer that streamlines their online customer interactions across multiple devices (e.g. desktops, tablets and smartphones).
Within the Backbase Bank 2.0 Portal, you can unify content, data, and functionality from the underlying back-end systems into a seamless customer journey and target relevant information to your customers based on their preferences and behavior.
Unlike traditional IT vendors, Backbase has created a business-driven portal solution that makes portal management easy for e-business professionals. This means less programming and easy configuration of portal pages, resulting in faster time to market and more flexibility to optimize online channels with less IT support.
How they describe their product/innovation: Backbase Launchpad is a new and unique banking experience, based on Backbase Portal technology. Launchpad offers the latest innovations and best practices in user experience design and cross device customer journeys. The goal of Launchpad is to drastically bring down time-to-market for online and mobile projects.
Launchpad is immediately optimized for use on regular browsers, tablets and smartphones and is entirely manageable by the e-business and digital teams using the Backbase Portal Manager. Launchpad is seamlessly integrated with the Backbase App Center and includes apps such as: Accounts Overview, Payments, PFM, Stock Portfolio Manager, Message Center, etc. Other apps (either developed by the bank, by Backbase or by third party vendors) can be easily added to Launchpad.
Launchpad and its apps come with a universal integration architecture to hook up existing core banking systems with the new Bank 2.0 front-end.