FinovateFall 2012 / Ignite Sales

Presenter Profile:

How they describe themselves: Ignite Sales holds a patent on “Matching bank products to customer needs”. The founders sought to help turn branches and websites into sales channels – beyond transactions. In addition, Ignite intended to help banks be truly customer centric, helping consumers choose the right products for themselves. Our chairman, Bob Mahoney, former Cleveland Fed Chair under Alan Greespan and retired CEO of Deibold knew that branches would need to be more like stores. R&D began ten years ago and today we have analytics on millions of interactions between banks and consumers. We started executing our go-to market strategy in 2011.

How they describe their product/innovation: Ignite Sales is launching the world’s first Bank Product Concierge™ which will change the way retail banks are able to sell financial products consistently to consumers and to manage their branch network. The solution is turning bank branches, call centers and websites into account opening machines, helping them easily and cost effectively reach their customers to upsell and cross-sell products. The Concierge Analytics Dashboard™, the first in the industry, provides the only way for bank executives to determine what products should be sold based on Eligibility Data™.


Bus. Dev.: Julie Hamrick, Chief Analyst,, (972) 789-5521
Press & Sales: Barbara Boe, VP Marketing,, (972) 789-5522
Mitchell Orlowsky, CEO & President,, (972) 789-5524

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