FinovateFall 2012 / Experian

Presenter Profile:

How they describe themselves: Experian® is a global leader in providing information, analytical tools and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Using our comprehensive understanding of individuals, markets and economies, we help organizations find, develop and manage customer relationships to make their businesses more profitable.

Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information. We empower the consumer and help them control the financial aspects of key life events and make the most advantageous financial and purchasing decisions.

How they describe their product/innovation: Premium Prequalification is a powerful credit-screening tool that allows institutions to proactively utilize individual credit data online in real time to:

  • Empower consumers with a snapshot of their credit health
  • Save consumers time and money by instantly providing them with their best options

With Premium Prequalification, providers and lead generators have access to a powerful marketing tool that drives traffic; lowers online acquisition costs; and provides high-quality, credit-qualified leads. This best-in-class process also offers Prequalification Triggers, notifying consumers of recent changes to their credit while offering relevant products, and Credit Comparables™, which compares individual credit to the neighborhood average. Experian encourages all online institutions to redefine their acquisition game with Premium Prequalification.


Business Development: Leslie Severson,, (714) 830-5038
Press: Kristine Snyder,, (714) 830-5192
Sales: Natalie Buxton, Sales Director,, (281) 534-9750

More Videos: FinovateFall 2012