FinovateFall 2012 / Truaxis
Presenter Profile:
How they describe themselves: Truaxis, creators of the award-winning StatementRewards platform, is the leading provider of personalized transaction-enabled services. Through sophisticated analytics, they deliver a comprehensive spectrum of data-driven services, including in-statement loyalty rewards, personalized merchant offers and recommendations, social benchmarking spend comparisons, and mobile and social rewards.
How they describe their product/innovation: Truaxis understands that big data is a profitability gold mine for banks if properly gathered, interpreted and acted upon. With its Profitability Analytics module, StatementRewards will use transaction and banking data to inform banks what their most profitable customers look like and help banks create sophisticated cross-sell campaigns to capture more of their customers’ financial accounts.
Contacts:
Bus. Dev. & Sales: Casey Newton, VP Sales, casey@billshrink.com, (415) 322-8475
Carlo Cardilli, SVP Sales & Business Development, carlo@truaxis.com, (415) 385-112
Jen Millard, CRO, jen@truaxis.com, (415) 235-3021
Press: Matthew Mirandi, Press Relations, pr@billshrink.com, (917) 338-4933
Website: www.truaxis.com
Blog: www.truaxis.com/blog
Twitter: @truaxis
HQ Location: Redwood City, CA
Company Founded: June 2007
Product Being Demoed: Profitability Analytics Module
Product Launched: September 2012
Metrics: Truaxis currently has 26 employees and has raised $9M in funding
- Key Executives
Schwark Satyavolu (Co-Founder/CEO), Samir Kothari (Co-Founder/VP Products), Carlo Cardilli (SVP Sales/Business Development)
Key Stats
- Key Board Members
Gus Tai (General Partner, Trinity Ventures), David Cowan (Managing Director, Bessemer Ventures), Anil Arora (CEO/President, Yodlee), Schwark Satyavolu (Co-Founder/CEO BillShrink)
- Key Advisory Board Members
Louie Gasparini (CTO, Personal Capital), DJ Patil (Data Scientist in Residence, Greylock), Chris Dixon (Co-Founder/CEO, Hunch), Alex Rampell (CEO, TrialPay)
- Key Investors
Gus Tai (General Partner, Trinity Ventures), David Cowan (Managing Director, Bessemer Ventures)
- Key Partnerships
Truaxis publicly partners with Jack Henry & Associates (StatementRewards is available to Jack Henry FIs using the NetTeller and iPay platforms) and Truaxis’ Billshrink search engine partners with Consumer Reports.
- Key Customers
Truaxis is currently live with 2 of the top 5 issuers and 2 of the top 5 processors, through which Truaxis reaches the customers of 5,189 FIs in the US.