How they describe themselves: Winner of the 2016 Swiss FinTech award, Sentifi is the largest online ecosystem of crowd-sourced experts and influencers in global financial markets. Sentifi was founded in 2012 with HQ in Zurich and Technology Hub in Ho Chi Minh City, Vietnam with over 100 highly motivated employees. Current clients include Blackrock, UBS, Deutsche Bank and Commerzbank
How they describe their product/innovation: Discover the power of Sentifi Alerts and receive real time alerts for any major event in the global financial market. Sentifi listens to over 5 million highly relevant sources from the crowd (including news, blogs and social media) and triggers an alert when it captures a noteworthy event on an asset. Sentifi Alerts enable you to track major events, understand the movement of attention and discover new potential risks or opportunities on any financial asset. With the freedom to customize alert settings to the topics that matter most to you, Sentifi Alerts is a powerful way to use crowd insights to maximize your investment strategy.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, online subscriptions