How they describe themselves: Pushfor Ltd was formed in 2013 and is currently at the start-up stage of the business lifecycle. We are now executing our Go To Market strategy following the successful implementation of our first global roll out of our showcase product, Pushfor, and having secured the seed round of funding in July 2016. Pushfor’ key market focus is on the Financial Services sector although there are multiple use cases for Pushfor across all market sectors.
How they describe their product/innovation: Pushfor is a secure content sharing and instant messaging platform for businesses. We have a patented smart approach to delivering multi-media content of any type or size – whereby the content is not sent to the device but ‘pushed’ in real time and projected in high fidelity without the file leaving its source destination. Content delivery is highly secure and tightly controlled with customizable viewing permissions combined with real-time tracking, full audit trail and usage analytics. Users have immediate and easy access without any authoring software, and can interactively engage with content by instant chat and voice messaging, anytime, anywhere and from their preferred device. It is available for iOS, Android and Web.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms