How they describe themselves: CrowdProcess is a data science company mainly focused on the financial services industry. Its full team is composed of 14 people, based in Lisbon and New York, covering all necessary skills from design, business development, machine learning research and product engineering. As a product of its consulting experience, CrowdProcess developed James, its flagship product which is being marketed all over Europe and North America with the intention of expanding its commercial efforts to the rest of the world in the next year.
How they describe their product/innovation: James is a solution for credit risk modeling based on machine learning algorithms and techniques. Beyond guaranteeing high performing predictive models, James’s interface was inspired in the risk professionals’ workflow in order to make machine learning easily accessible. Under the value proposition of facilitating the increase of credit volume, default rate reduction, and cuts on operational costs, James has been through over a dozen proofs of concept with financial institutions that varied from lending marketplaces to banks with almost a trillion of AUM. The results of these experiments exceeded the expectations by improving model quality by up to 28%. This has led to the deployment of James’s models in European financial institutions.
Product distribution strategy: Direct to Business (B2B)