How they describe themselves: ING Bank Śląski is one of the largest banks in Poland, servicing retail, corporate, and wholesale clients. With customer experience engraved deep in the strategy of the company it presents a fast pace of innovation, yet reasonable, customer servicing, approach to the implementation of technology. ING Bank Śląski is focused on unity and integrity of experience provided to its clients, regardless of the manner of interaction they prefer.
How they describe their product/innovation: Moje ING (My ING) is a new secure digital environment for individual and entrepreneurial customers. Created in Responsive Web Design paradigm, the system provides full capabilities and quality of service on any kind screen size and resolution. On top of that, the bank has added hybrid app for mobile devices enabling effortless use on native device features. Moje ING is created with customers. It is an interaction tool, helping to better understand customers financial position, providing advice and acting on it. Seamlessly integrated with ING Bank overall branding and appearance, allows the customer to experience the same bank, with service, advisory and support regardless of the interaction channel.
Product distribution strategy: Direct to Consumer (B2C)
Bus. Dev.: Szymon Mitoraj, Director of Internet & Mobile Banking Department, Head of Digital, firstname.lastname@example.org
Press: Miłosz Gromski, Press Office, Corporate Communication Manager, email@example.com, +48 22 820-4093