How they describe themselves: eToro is the world’s leading social trading network, with over five million registered members from 140 different countries and thousands of new accounts opened each day. eToro’s mission is to revolutionise the way people access the financial markets and make their trading experience more social, simple, enjoyable and transparent. Since launching in 2007, eToro has established itself as the market leader in ‘social trading’, allowing members to communicate, copy and follow each other to harness the wisdom and success of others. The community element is the first of its kind, making trading transparent and open, unlike traditional solitary trading platforms. eToro is regulated by both CySEC in Cyprus and the FCA in the UK.
How they describe their product/innovation: CopyFunds™ for Partners:
eToro disrupts investing, opening its CopyFunds™ platform to partners who can create and distribute their Funds.
Product distribution strategy: Direct to Consumer (B2C)