FinovateEurope 2017 / W.UP

Presenter Profile:

How they describe themselves: W.UP is a next-generation digital banking software company, helping financial institutions to revitalise customer interactions by identifying key moments in the customer journey and turning those into a happy digital banking experience. We do this with a team of highly skilled fintech specialists who developed on-premise and cloud-based products using the latest data analytical tools and technologies. Our 15+ years of experience allows for fast implementations, turning ideas into projects and projects into success stories – on time and on budget. We believe that banking technology works best when it is simple and fits in seamlessly to make our lives easier. For more information, please visit

How they describe their product/innovation: We are launching Sales.UP, a digital sales and engagement tool for financial institutions that uses pre-built customer insights to create relevant, personal and timely interactions with customers. This new product helps banks focus their digital marketing on customer behaviour discovered from the combination of banking and non-traditional data using predictive analytics and pre-defined, ready-to-use customer insights. WUP’s library of insights is designed in a way that they can be used to create a perfect balance between customer care, advice and sales. They enable banks to contextualise interactions to optimise and own the experience.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev.: Tamás Braun, International Sales & Bus. Dev.,
Press: Emese Sándor-Dobos, Marketing Manager,

More Videos: FinovateEurope 2017