FinovateEurope 2017 / HooYu

Presenter Profile:

How they describe themselves: HooYu is a global identity confirmation service used not only by businesses that need to check their customers are who they say they are, but also by consumers who want to check another person’s identity before they proceed with an important or sensitive transaction. HooYu helps protect consumers from scams and financial loss by giving them access to the same technology that banks and online businesses have been enjoying for years to make sure their customers are who they say they are. HooYu is also used by money transfer sites, lenders, banks and sharing economy sites to confirm customer identity.

How they describe their product/innovation: HooYu verifies a person’s digital footprint, authenticates their ID document and conducts a biometric facial check comparing a selfie of the customer with the facial image on their ID document. HooYu also extracts and verifies data from digital footprint sources such as Facebook or LinkedIn or ID document sources such as passports, driving licences or proof of address documents. HooYu then examines, compares and cross-references customer identity across these multiple sources to deliver an identity confidence score.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev., Press & Sales: David Pope, Marketing Director,, +44 (0)7740 564 089

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