How they describe themselves: Meniga is a global leader in digital banking solutions. Meniga’s award-winning products reach over 40 million online banking users across 18 markets. Meniga’s has developed a framework for next generation digital banks based on high engagement and personalisation. Meniga also has years of experience in helping people save money through highly relevant and contextualized offers from merchants. Meniga was awarded “Best of Show” in 2011, 2013, and 2015 at Finovate Europe.
How they describe their product/innovation: Challenges is a new UX and API focused on short term actions for improving people’s financial fitness. Based on years of experience and research, we have redesigned our approach for financial goal setting. Challenges offer a wide range of spending and saving goals supported by nudges and community reinforcement leading to better financial habits. People are different. That is why we place our segmentation engine, Dialog, at the heart of Challenges. It suggests ideal challenges based on current financial situation and profile. Helping people improve their finances through personalised product recommendation and financial advice is the path to meaningful engagement.
Product distribution strategy: Direct to Business (B2B)