FinovateEurope 2017 / Backbase

Presenter Profile:

How they describe themselves: We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business.

More than 80 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. Our customer base includes ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, HDFC, Hiscox, ING, KeyBank, Legal & General, Al Rajhi Bank, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms.

How they describe their product/innovation:

New customer journey orchestration solutions that leverage big data and AI will give banks a competitive edge, by becoming more relevant to their customers, resulting in increased customer acquisition and retention. The bank of the future will become an everyday bank, acting as a personal digital assistant that will truly help customers improve their lives.

With our ‘Everyday Bank’ demo, we can show banks the potential benefits of creating next-generation customer journeys that make customers feel like the product or service is being created just for them. Instead of simply enabling customers to save money and pay for things, our demo reveals “everyday banking” customer journeys that simplify low-value interactions and amplify high-value interactions, all to make life easy for the customer. We take personalization to the next level by deliver tailor-made journeys based on real-time behavior, interests, location and preferences.

The future of banking is all about making complex tasks simple and being relevant to your customers 24/7. Backbase helps you to do just that by creating impactful customer journeys that are a win-win for the customer and the bank.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev.: Cristina Danila, Global Marketing Manager,
Sales: For any enquiries, please contact

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