How they describe themselves: Avoka leads in customer-centric digital transformation for financial services. Banks, wealth managers, and insurers utilize Avoka to deliver an outstanding digital sales experience and launch account opening and onboarding projects in a small fraction of the time required by traditional development. For applications like opening a deposit account, applying for a loan, onboarding investments or underwriting insurance, large institutions use the Avoka Transact digital sales platform to acquire customers over digital and traditional channels.
How they describe their product/innovation: Avoka Transact Insights, a new module in Transact 5, creates business agility with fine-grained analytics for continuous optimization in the account opening experience. For digital account opening, Insights measures where customers are spending time, making errors, requesting help, or abandoning their session. It allows business analysts to identify exactly where customers are abandoning, make rapid changes and measure results.
Product distribution strategy: Direct to Business (B2B), through financial institutions