- Wealth management firm True Potential has partnered with financial data infrastructure firm Origo, joining the company’s Integration Hub.
- Joining the Integration Hub will put automated, daily investment and pension valuations directly into the existing workflows of financial advisers on True Potential’s platform.
- Headquartered in Newcastle upon Tyne in the UK and founded in 2007, True Potential made its Finovate debut at FinovateFall 2014.
UK-based wealth management company True Potential has teamed up with Origo, a financial data infrastructure company that specializes in wealth management and pension schemes. True Potential will join the firm’s Integration Hub, giving advisers the ability to access automated, data-rich, daily valuations from multiple providers directly in their current workflows.
“For today’s advisers, choosing a back-office partner is about making a decision on where they want to be in five years and how to remove some of the obstacles that stand between them and their clients,” True Potential Adviser Services CEO Gregg Lang said. “Manual valuation requests are exactly that kind of obstacle—time-consuming, error-prone, and entirely avoidable. Our partnership with Origo, along with existing processes, will give advisers even more time to focus on what they do best—giving brilliant advice—and is the latest in a series of investments True Potential has made in the tools that allow advisers to run better businesses, serve more clients and grow with confidence.”
The Origo Integration Hub is a popular option for financial services providers, platforms, and adviser technology ecosystems, providing a single connection that delivers automated valuation data directly into existing workflows. By standardizing and routing everything from account opening, trading instructions and transaction histories to pension and investment valuations and remuneration data, the Integration Hub removes administrative complexity by eliminating the need for multiple point-to-point integrations. Currently live and available to True Potential’s Directly Authorized advisers, the new service can be activated on an opt-in basis by advisers at no additional cost and requiring no new processes or procedures.
“Advisers should not have to contend with fragmented, manual processes to access something as fundamental as valuation data,” Origo CEO Anthony Rafferty said. “We are delighted to welcome True Potential to the Origo Integration Hub, marking another important step forward as our network grows to more than 65 connected organizations across the industry.”
Founded in 1989 and headquartered in Edinburgh, Scotland, Origo helps financial services companies improve performance, become more efficient, and reduce integration costs while enhancing financial outcomes for customers. The company’s Integration Hub delivers faster connections between advisers’ software systems, platforms, and providers—which can then share data between different parties connected to the Hub. The result is improved and simplified integrations between organizations and trading partners, as well as an extended market reach that helps smaller firms compete with larger ones. Origo also offers transfer services and tracking, asset migration, and mortality screening.
A Finovate alum since its debut at FinovateFall 2014, True Potential was founded in 2007. The company combines personal financial advice and leading technology to offer advisers a hybrid advice approach to helping people reach their financial goals. True Potential offers tax, savings, inheritance, and investment advice services as well as ISAs, pensions, and cash savings services.
True Potential began the year with an announcement that its True Potential Investments division had appointed Amundi as a strategic investment solutions partner for its Growth-Aligned fund management team. The partnership will include the provision of bespoke index-level funds for True Potential’s Growth-Aligned fund, streamlining portfolio construction and enabling greater client transparency.
“Delivering exceptional client outcomes is our number one focus, so we are always looking at how we can evolve and improve our investment strategy to deliver those outcomes,” True Potential Investments Chief Executive Officer Jeff Casson said. “This appointment is a strategic move that demonstrates our agile approach to investment management and will allow us to build on the top quartile investment performance we already deliver for our thousands of clients.”