TrustedID Archives

Equifax Scoops Up TrustedID for $30 Million

By David Penn Posted on July 8, 2013
Categories: TrustedID

Equifax announced today that it has agreed to acquire ID protection innovator and Finovate alum, TrustedID.

The specific amount of the deal was not disclosed by Equifax. However reports indicate that the all-cash arrangement totaled more than $30 million.

TrustedID will become a part of Equifax’s Personal Solutions, which focuses on credit monitoring and identity protection. The company has raised $20 million in investment capital since it was founded in 2004. TrustedID is headquartered in Palo Alto, California, from which the company’s employees will continue to work, post-acquisition.

TrustedID was recently in the news for its new service designed to help protect seniors from identity theft. Announced last month, the program is run through AARP and is geared toward the over-50 population that is most vulnerable to ID theft. TrustedID’s product suite includes solutions ranging from ID and credit protection to data breach defense systems.

TrustedID demoed its technology as part of the FinovateSpring 2011 show in San Francisco. See the company’s presentation here.

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Finovate Alumni News– June 17, 2013

By Julie Muhn (@julieschicktanz) Posted on June 17, 2013
Categories: Banking Up, BillGuard, EZBOB, FreeAgent, Geezeo, Lendio, Plastyc, Realty Mogul, Stockr, TrustedID, Virtual Piggy

Virtual Piggy grows to over a quarter million users.

TrustedID launches new service to help protect AARP members from identity theft.

Lendio launches new small business resource center to give business owners access to products and services to help grow their businesses.

Vator News features Stockr.

Newfination features BillGuard.

Geezeo advances social finances by launching Friend and Feed tools.

Plastyc now named Banking Up.

FreeAgent launches Invoice-o-matic, a free online invoicing tool for small businesses and entrepreneurs.

EZBOB announces new, 12-month business loan with decreasing rate over term.

Realty Mogul featured in Herald-Tribune column on bringing real estate investing “to the masses.”

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

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Finovate Alumni News– February 25, 2013

By David Penn Posted on February 25, 2013
Categories: Azimo, Banno, BillGuard, Continuity Control, Kantox, Kony Solutions, MasterCard, SafetyPay, Service2Media, TrustedID, TSYS, Xero

MasterCard announces MasterPass, enabling one-touch transactions with payment cards and devices.

BankNxt takes a look at Finovate Europe 2013.

Service2Media launches new version of App Lifecycle Platform, M2Active 4.0.

TSYS extends payment processing contract with Green Dot.

lovemoney.com features Azimo’s money transfer service.

Continuity Control releases regulatory compliance management system for small- to mid-size credit unions.

Kantox adds spot transactions to FX to offer a full range of FX services to corporate clients.

Kony opens EMEA office, enhances mobile CRM product.

Market Consensus reviews BillGuard.

New Zealand-based bank, ASB, supports automagic bank feeds into Xero.

Next Advisor compares TrustedID with competitor.

Des Moines Register reports: Open atmosphere, passion for product help Cedar Falls’ Banno grow.

SafetyPay to power Computop’s Paygate payment platform.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

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Finovate Alumni News– February 13, 2012

By Julie Muhn (@julieschicktanz) Posted on February 13, 2012
Categories: Capital Access Network, Kabbage, Kapitall, Nutmeg, On Deck Capital, Personal Capital, ProfitStars, Rebirth Financial, TrustedID, Xero

Personal Capital launches “Savings Concierge” service for high rates & strong safety.

ProfitStars introduces eCommercial Security Awareness Training.

Nutmeg shares its Finovate experience.

Xero wins 2012 Top New Accounting Product from Accounting Today.

Fox Business News highlights Capital Access Network, Kabbage, and On Deck Capital as non-bank loan resources.

Kapitall Generation enables next-day funds transfer.

Wall Street Journal blog reports TrustedID buys reputation manager, Reppler.

Capital Access Network brings in $30 million from Accel Partners.

Rebirth Financial featured in Forbes.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

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TrustedID Acquires Unsubscribe.com

By Julie Muhn (@julieschicktanz) Posted on November 15, 2011
Categories: TrustedID

California-based TrustedID announced its acquisition of Unsubscribe.com, the creator of Social Monitor, an antivirus for social networks.

“Unsubscribe.com’s Social Monitor, the most advanced security tool for consumers using social networks, scans apps within Facebook, LinkedIn and Twitter accounts to determine their risk. Social Monitor has evaluated over 100,000 apps to date, covering more than 90% of all Facebook app installs.”

The tool allows users to assess the risk level of individual apps and, if necessary, remove them from their social-network account.

To learn more about TrustedID, watch its FinovateSpring 2011 demo.

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Finovate Alumni Website Traffic in September

By Julie Muhn (@julieschicktanz) Posted on November 2, 2011
Categories: Adobe, Andera, Betterment, Bill.com, Billeo, BillFloat, Bills.com, Boku, BrightScope, Bundle, Cardlytics, CashEdge, CashStar, ChargeSmart, Check Point, CheckFree, Cortera, Credit Karma, Credit Sesame, Credit.com, DebtGoal, Discover, Doxo, Equifax, eRollover, eToro, Expensify, Experian, FeeFighters, findabetterbank.com, Fiserv, Google, HR Block, Infosys, Intuit, Jack Henry, Kabbage, Kapitall, Kasasa, Leadfusion, LearnVest, Lending Club, Lendio, MasterCard, Metavante, Mint.com, MoneyAisle, Motley Fool CAPS, MyBankTracker, Offermatic, Online Resources, Outright.com, Pageonce, PayPal, Prosper, Receivables Exchange, S1, Sears Credit Score, Seeking Alpha, Simple, Simple Tuition, smartcredit.com, SmartyPig, Standard Chartered Bank, Stocktwits, Striata, Sybase 365, TradeKing, TransUnion Interactive, Truaxis, TrustedID, TSYS, VISA, Wall Street Survivor, Weemba, Wesabe, Wikinvest, wipro, Yodlee, Zecco

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete.

Out of 268 alumni, 80 had more than 10,000 unique U.S. visitors in September 2011 and are included in the tables below. Of those, 33 (41%) had more visitors in September than August. Year-over-year, 42 (52%) had traffic increases.

Private Companies

Seeking Alpha and Cortera had the highest traffic in September with 2.1 and 2.0 million unique visitors, respectively. Cortera also had the highest increase in number of unique year-over-year visits with over 1.5 more visits in 2011 than in 2010.
Kabbage had the highest percentage growth year-over-year, up 280x.
Weemba saw the highest monthly growth percentage with more than 7.5 times the number of unique visitors in September compared to August.
SmartCredit.com had the highest increase in number of unique year-over-year visitors, growing by 126,000.

Source: Compete.com retrieved the week of October 26, 2011

1) The previous month recorded was August 2011

2) Sears Credit Score is powered by CreditKarma.com

3) Truaxis was formerly BillShrink

4) Kasasa is powered by BancVue

Public companies

CheckFree had the highest percentage growth year-over-year, with over 7 times the number of visitors this year than last year.
Intuit had a notable increase in number of unique, year-over-year visitors, increasing by 300,000 visits.
Check Point had the highest month-over-month percent growth, with 41% more visitors in September than in August.

Source: Compete.com retrieved the week of October 26, 2011

1) The previous month recorded was July 2011.

_______________________________________________________

Notes:

1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed.

3. NM = not measurable

4. t= tie

5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

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Finovate Alumni Website Traffic in August

By Julie Muhn (@julieschicktanz) Posted on October 20, 2011
Categories: Adobe, Andera, Betterment, Bill.com, Billeo, BillFloat, Bills.com, BillShrink, Boku, BrightScope, Budgettracker, Bundle, Cardlytics, CashEdge, CashStar, ChargeSmart, Check Point, CheckFree, Cortera, Credit Karma, Credit Sesame, Credit.com, DebtGoal, Discover, Equifax, eRollover, eToro, Experian, findabetterbank.com, Fiserv, Geezeo, Google, HR Block, Infosys, Intuit, Jack Henry, Kabbage, Kapitall, Kasasa, Leadfusion, LearnVest, Lending Club, Lendio, MasterCard, Metavante, Mint.com, MoneyAisle, Motley Fool CAPS, MyBankTracker, Offermatic, Online Resources, Outright.com, Pageonce, PayPal, Prosper, S1, Sears Credit Score, Seeking Alpha, Simple Tuition, smartcredit.com, SmartyPig, Standard Chartered Bank, Stocktwits, Striata, Sybase 365, TradeKing, TransUnion Interactive, Truaxis, TrustedID, VISA, Wall Street Survivor, Wesabe, Wikinvest, wipro, Yodlee, Zecco

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete.

Out of 268 alumni, 75 had more than 10,000 unique U.S. visitors in August 2011 and are included in the tables below. Of those, 41 (55%) had more visitors in August than July. Year-over-year, 45 (60%) had traffic increases.

Private Companies

Seeking Alpha — the most-trafficked in August with 2.5 million unique visitors — also had the highest increase in number of unique month-over-month visits with 300,000 more visits in August than in July.
Budgettracker.com saw the highest monthly growth percentage with more than 6.5 times the number of unique visitors in August compared to July.
Betterment had the highest percentage growth year-over-year, up 88x.
Cortera had the highest number of unique year-over-year visitors, growing by 1.5 million.

Source: Compete.com retrieved week of October 3, 2011

1) The previous month recorded was July 2011

2) Truaxis was formerly BillShrink

3) Sears Credit Score is powered by CreditKarma.com

4) Kasasa is powered by BancVue

5) Checkingfinder.com is powered by BancVue

Public Companies

Fiserv had the highest month-over-month percent growth, with 50% more visitors.
CheckFree had the highest percentage growth year-over-year, with over 5 times the number of visitors.
S1 also had a high percentage growth year-over-year, doubling its visitors.

Source: Compete.com retrieved the week of October 3, 2011

1) The previous month recorded was July 2011.

_______________________________________________________

Notes:

1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed.

3. NM = Not measurable

4. t= Tie

5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

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Finovate Alumni Website Traffic in July

By Julie Muhn (@julieschicktanz) Posted on August 29, 2011
Categories: Adobe, Andera, BancVue, Betterment, Bill.com, Billeo, BillFloat, Bills.com, BillShrink, Blippy, Boku, BrightScope, Bundle, Cardlytics, CashEdge, ChargeSmart, Check Point, Cortera, Credit Karma, Credit Sesame, Credit.com, DebtGoal, Discover, eRollover, eToro, Expensify, Experian, FIS, Fiserv, Infosys, Intuit, Jack Henry, Kapitall, Kasasa, Leadfusion, Lending Club, Lendio, Metavante, Mint.com, MoneyAisle, MyBankTracker, Online Resources, Outright.com, PayPal, Prosper, S1, Seeking Alpha, Simple Tuition, smartcredit.com, SmartyPig, Standard Chartered Bank, Sybase 365, TransUnion Interactive, TrustedID, Wesabe, Wikinvest, wipro, Yodlee, Zecco

Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete.

Out of 255 alumni, 59 (23%) had more than 10,000 unique U.S. visitors in July 2011 (see tables below). Of those, 19 (32%) had more visitors than in the previous month and 25 (42%) were flat. Year-over-year, 26 (44%) had an increase, 10 (17%) were flat, and 23 (39%) were down.

Private Companies

Notable successes:

Seeking Alpha had the most traffic in July with more than 2 million unique visitors.
eToro saw the highest monthly growth percentage with 3 times the number of unique visitors in July compared to June.
Bundle had the highest increase in number of unique month-over-month visits, with 450,000 more visitors in July than in June.
eRollover had the highest percent year-over-year traffic increase, with 260,000 more visitors from last July.

Source: Compete.com retrieved week of August 15, 2011

1. The previous month recorded was May 2011

2. Sears Credit Score is powered by CreditKarma.com

3. Kasasa is powered by BancVue

Public Companies

Notable successes:

PayPal had the highest number of U.S. visitors in July, with more than 30 million visitors.
Jack Henry & Associates saw the highest monthly growth with twice as many visitors in July than June.
Wipro Technologies had the highest year-over-year growth, with 3 times as many visitors this year compared to last year.
FIS Global and Online Resources also doubled their traffic compared to last year.

Source: Compete.com retrieved the week of August 15, 2011

1. The previous month recorded was May 2011.

_______________________________________________________

Notes:

1. We reviewed 255 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed.

3. NM = Not measurable

4. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

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PayPal and Cortera Take Charge in May’s Web Traffic

By Julie Muhn (@julieschicktanz) Posted on July 7, 2011
Categories: Adobe, Andera, BancVue, Betterment, Bill.com, Billeo, BillFloat, Bills.com, BillShrink, Blippy, Boku, BrightScope, Bundle, Cardlytics, CashEdge, ChargeSmart, Check Point, CheckingFinder, Cortera, Credit Karma, Credit Sesame, Credit.com, DebtGoal, Discover, eRollover, eToro, Expensify, Experian, Fidelity National Information Services, Fiserv, HelloWallet, Infosys, Intuit, Jack Henry, Kapitall, Leadfusion, Lending Club, Lendio, Metavante, Mint.com, MoneyAisle, MyBankTracker, Online Resources, Outright.com, PayPal, Prosper, S1, SecondMarket, Seeking Alpha, Simple Tuition, smartcredit.com, SmartyPig, Standard Chartered Bank, Sybase 365, TransUnion Interactive, TrustedID, Wesabe, Wikinvest, wipro, Yodlee, Zecco

Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the sites they operate.

Out of 255 alumni, 62 (24%) had more than 10,000 unique U.S. visitors in May 2011 (see tables below). Of the 62 reviewed, 25 (40%) had fewer visitors than in the previous month and 28 (45%) saw a decline year-over-year.

Private Companies
The 44 private companies are as follows:

Notable successes:

Cortera saw the highest number of unique U.S. visitors in May, with almost 2 million hits.
HelloWallet experienced the greatest month-over-month growth, with more than four times as many visitors.
Betterment saw its traffic increase an impressive 38 times from May of last year.

Private Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

Source: Compete.com retrieved June 29, 2011

Public Companies
The 18 public companies are as follows:

Notable successes:

PayPal experienced the highest number of U.S. visitors in May, with over 32 million visitors.
TransUnion Interactive saw the highest month-over-month growth with more than two times the number of visitors in May than in April.
Sybase 365 experienced the highest year-over-year growth, with its traffic up almost 80% from last year.

Public Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

Source: Compete.com retrieved June 29, 2011

_____________________________________________________________________________

Notes:

1. We reviewed 255 unique sites. Data was unavailable or irrelevant for 201 sites because:

They had been acquired.
They were no longer available online.
They were not covered by Compete for various reasons (including some that were not U.S. domestic companies).
The number of unique visits was too small to be considered accurate.
They were subdomains of larger websites.

2. Numbers have been rounded to three significant digits.

3. The charts include companies that did not have measurable traffic in May 2011, indicated by “N/A.”

4. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.

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The Wall Street Journal Profiles Identity Theft Protection Services

By Jim Bruene Posted on August 1, 2006
Categories: CardCops, Credit Reports & ID Theft Protection, Cyveillance, LifeLock, Security & Privacy, TrustedID

Today's Wall Street Journal ran a run-down of identity theft startups. Companies mentioned:

LifeLock: Founded by Todd Davis, the Chandler, AZ-based firm has been offering its $10/mo service since April 2005. The company also protects children living in the same household for an additional $10 per year. Its plain-language guarantee featured prominently in the upper-right corner of its home page should serve as an example for financial institutions (see inset).
TrustedID: A Redwood City, CA-based company co-founded in January by former Fair Isaac executive Scott Mitic offers protection services for $7.95/mo.
CardCops: The Malibu, CA-based firm scans the Internet for stolen information and for $24.95/mo alerts its customers if their data has been compromised.
Cyveillance: The Arlington, VA firm also sifts through the online world looking for stolen data. The company resells its service as Identity Guard through Intersections Inc.

Financial institutions should be partnering with credit bureaus and/or identity theft providers to provide education and protection services to banking customers. Refer to previous articles here.

— JB

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