• Earned wage access fintech Clair has partnered with payroll, benefits, and HR management solutions company Gusto.
• Under the agreement, employees at many of Gusto’s 300,000 supported businesses will be offered access to On-Demand Pay via Gusto Wallet.
• Gusto is Clair’s first partner to announce participation in the new embedded EWA product.

Embedded earned wage access provider Clair and payroll, benefits, and HR management solutions company Gusto are teaming up this week. The partnership will allow Gusto to offer earned wage access (EWA) to their small business clients.

Founded in 2019, Clair offers an embeddable EWA tool. Clair’s clients, which include Trinet, 7Shifts, syncHR, use the EWA tool to help their combined 12,000 business customers offer their employees earlier access to their paychecks with no interest. Once employees set up a Clair spending account, they can receive a paycheck advance at any time for hours they’ve already worked.

Clair offers end users banking services powered by Pathward, N.A., including a virtual and physical Mastercard debit card, access to fee-free ATMs, and does not charge monthly service fees or require a minimum balance.

“Emergency expenses often arise and employees need a secure and convenient way to cover those unexpected costs,” said General Manager and Head of Product at Gusto’s Members business unit Dan Loomis. “Due to these needs, we decided to add an on-demand pay offering to Gusto Wallet and knew it would be crucial to find the right partner to bring it to life in a seamless, compliant way. We evaluated all the major players in the EWA space and Clair stood out as our ideal partner, bringing both the compliance framework and technical capabilities we need to offer wage advances right inside our existing app. We’re proud of this industry-leading collaboration that expands the possibilities of embedded financial wellness benefits.”

Under today’s partnership, employees at many of Gusto’s 300,000 supported businesses will be offered access to sign up for On-Demand Pay via Gusto Wallet. The company anticipates the move will help employees increase prosperity by delivering not only earlier access to their pay, but also to financial and work productivity tools. Gusto is Clair’s first partner to announce participation in the new embedded EWA product.

Gusto was founded in 2011. Originally known as ZenPayroll, Gusto provides a cloud-based payroll, benefits, and HR management solution. The company’s tools help businesses with things like time and attendance, hiring and onboarding, talent management, and more. Company co-founder Joshua Reeves is CEO.

Photo by Karolina Kaboompics

• Payroll, benefits and HR management solutions company Gusto and B2B credit and financing expert Nav are partnering this week.
• Under the agreement, Gusto’s small business clients will have access to Nav’s financial health insights as well as its network of financing options.
• Originally founded as ZenPayroll in 2012, Gusto has raised a total of $746 million.

Payroll, benefits, and HR management solutions company Gusto has selected B2B credit and financing expert Nav to help its small business customers build business credit and access Nav’s network of financing options.

With 300,000 customers, Gusto processes payroll and provides HR services such as employee benefits, health insurance, and 401(k) plans. Following today’s announcement, those businesses will also benefit from Nav’s personalized financial health insights that offer visibility into cash flow, credit insights, and suggested financing options. Additionally, Gusto’s business clients will have access to Nav’s network of 160 different financing options, which include loans, credit cards, and banking.

Gusto anticipates the funding services will help small businesses overcome obstacles such as finding available funding, improving cash flow stability, and managing their expenses.

“At Gusto, our mission is to help small and mid-sized businesses take care of their teams, while accelerating their growth. But these businesses can’t grow without having a full picture of their finances and the funding options available to them,” said Gusto Head of Partnerships Sonya Jamula. “That’s why we’re excited to join forces with Nav to bring them a broader range of options for funding and financial services – and to help more small and mid-sized businesses succeed.”

Nav was founded in 2012. Together with its network of financial providers, the Utah-based company helps its 350,000+ small business customers improve borrowing power and access working capital.

“Nav’s platform makes the path to funding less opaque and limits exposure to painful rejections and predatory lending. Small businesses need to have a transparent view into what options are available to them,” said Nav VP of Revenue Walt Levengood. “Our partnership with Gusto helps small businesses to have more control of their capital and to better manage their costs.”

Headquartered in San Francisco, Gusto has raised a total of $746 million since it was founded in 2012 as ZenPayroll. Co-founder Joshua Reeves is CEO.

Photo by Yan Krukau

Cloud-based payroll benefits and human resource management innovator Gusto announced a partnership with online accounting and bookkeeping firm Xendoo to help launch Xendoo Payroll. Gusto Head of Partnerships Somrat Nyogi described the partnership as part of an overall trend toward digitization of key business operations. “Through our partnership, Xendoo is combining payroll and bookkeeping services to deliver financial peace of mind to small business owners,” Nyogi said.

Not only is this week’s partnership announcement part of a relationship between the two companies that goes back “for years,” but the collaboration, according to Xendoo CEO and founder Lil Roberts, also anticipates the beginning of a “long-term deeper tech partnership” between the two firms.

“Partnering with Gusto was a natural decision as we both strive for the same outcome: taking the stress out of finances for small business owners so they can focus on what matters most – growing their businesses,” Roberts explained. “Integrating Gusto’s embedded payroll into our new Xendoo Payroll solution will allow us to better serve our customers and expand our offering to create an all-in-one-place solution for the SMB community.” 

Available via API, Gusto Embedded Payroll enables developers to embed and customize payroll functionality into their platforms. In addition to Xendoo’s launch, Gusto reported that “more than a dozen” companies already have begun to deploy the new payroll solution. Moreover, these firms will be able to leverage their new payroll functionality to gain deeper insights into their customers and discover opportunities to provide additional services. Among those first out-of-the-gate with Gusto Embedded Payroll is SMB banking platform Novo, which will become one of the first platforms of its kind to offer integrated payroll services.

“Payroll is one of the biggest expenses for small businesses, and being able to integrate it more deeply into the whole financial picture opens up many opportunities to optimize cash flow and operations,” Novo VP of Product Matt Hamilton said. “We’re excited about working with Gusto to provide the most flexible payroll experience to our businesses.”

Making its Finovate debut as ZenPayroll in 2014, Gusto was founded in 2011 and is headquartered in San Francisco, California. From its origins as a payroll services startup, Gusto has grown into a small business human resources management platform that helps companies with employee onboarding, benefits, insurance, and other HR operations. Plans start as low as $45/month and more than 100,000 businesses are on the Gusto platform.

Gusto has raised more than $516 million in funding, and includes Fidelity Management and Research Company, and Generation Investment Management among its most recent investors. Earlier this month, the company announced its first acquisition, a startup called Ardius that automates tax compliance for companies with R&D tax credits. Joshua Reeves is Gusto CEO.

Photo by Enric Cruz López from Pexels