• Walmart is partnering with Fiserv to enable pay-by-bank payments for online purchases starting in 2025.
• Benefits to Walmart include lower transaction costs, faster settlement, reduced fraud, and fewer payment declines, while customers can avoid stacked pending transactions.
• Consumers may face challenges like added friction and lost credit card rewards, but early pilot results have exceeded Walmart’s expectations for pay-by-bank adoption.

Walmart made its latest move in the fintech space this week after announcing it has partnered with Fiserv to offer pay-by-bank for online purchases.

Bloomberg unveiled this week that, while the retailer has offered pay-by-bank via Walmart Pay for a few months now, the payments were routed through ACH payment rails and still took days to clear. Beginning in 2025, however, Walmart will leverage Fiserv’s NOW Network, which will route the payments through The Clearing House’s Real Time Payments network and the Federal Reserve’s FedNow. Launched in 2014, Fiserv’s NOW Network aims to reach as many banks as possible to provide consumers and businesses the ability to send, receive, and access funds immediately while supporting credit push payments.

Starting next year, customers will be able to make online purchases using pay-by-bank by connecting their bank account through Fiserv’s AllData platform. The platform will facilitate authentication and securely link bank accounts. This will be done through integrations with Plaid, MX, Akoya, and Finicity, ensuring a seamless and secure connection to customer accounts.

Leveraging Fiserv to power real time payments is an important move for Walmart as it enters the pay-by-bank game. As Fiserv Head of Digital Payments Matt Wilcox told Bloomberg, “As an industry we believe we need to create this connectivity. FedNow and RTP, they don’t necessarily talk to one another. The NOW Network can play that role in the industry of bringing all these networks together to enable applications like pay-by-bank.”

Walmart stands to receive multiple benefits when consumers choose to pay-by-bank. The retailer will face lower transaction costs by bypassing credit card networks; increased cash flow, since bank transfers settle faster than card transactions; reduced fraud and fewer declines, since the pay-by-bank payments offers direct access to and will authenticate a customer’s bank account; and the potential to reach more consumers who may not have a credit or debit card.

From a consumer perspective, the benefits of pay-by-bank are more difficult to find. Unlike the merchant, they don’t experience any cost savings for opting for pay-by-bank, there is added friction involved in connecting their bank account to Walmart’s platform, they lose out on credit card rewards, and in the event their account is hacked, fraudsters will have the option to make purchases directly from their account, instead of on a credit card that would offer an extra layer of protection while the customer disputes the transaction.

That said, Walmart is touting the ability for pay-by-bank to help consumers avoid stacked pending transactions. “When the transaction processes as a real time payment, customers get immediate access to see that payment come through, I see it hit my account and I can properly budget,” said Walmart Vice President of Emerging Payments Jamie Henry. “It’s not as if I’ve got this phantom payment out there that’s going to take place a couple days down the road.”

And while I remain skeptical on the mass consumer adoption of pay-by-bank, perhaps Walmart’s customer base is more well suited for these types of transactions. Henry said that the initial pilot of pay-by-bank was surprising. “It’s certainly surpassed our expectations of the amount of customers that have registered and actually use the payment type,” he said.

Photo by Marques Thomas on Unsplash

• Fiserv and Akoya announced a partnership this week.
• Fiserv will have API access to consumer data from Akoya’s network of financial organizations.
• Akoya will utilize Fiserv’s AllData Connect to access consumer data held at financial institutions.

Digital banking and payments solutions company Fiserv has partnered with consumer-permissioned data company Akoya this week. Under the agreement, the two will facilitate financial data sharing among banks, their end customers, and the third party apps the customers engage with.

Fiserv will have API access to consumer data from Akoya’s network of financial institutions and brokerage firms, while Akoya will utilize Fiserv’s AllData Connect to access consumer data from more than 2,800 financial institutions.

“Fiserv and Akoya are empowering consumers to share their data by creating a broader and more secure data access network,” said Fiserv President of Digital Payments Matt Wilcox. “Direct access to data facilitates more integrated digital experiences for consumers and improves the security of the financial ecosystem.”

Akoya’s APIs can create secure, permissioned access to consumers’ account data across Fiserv’s client base of banks, fintechs, and merchants. This free flow of information across the network can help reduce risk related to account opening, funding, and account-to-account transfers. On the merchant side, consumers can opt to transact using a Pay by Bank option in which consumers link their bank account to the merchant’s wallet or app to make direct payments to the merchant.

Ultimately, the partnership will help consumers choose what financial data from their bank they want to share with third party providers.

“This will help consumers manage exactly who they give their data to and understand how their data will be accessed and used,” said Akoya CEO Paul LaRusso. “100% of Akoya’s traffic to financial institutions goes through APIs. Akoya doesn’t ask for consumers’ passwords, and it doesn’t screen-scrape. All consumers deserve this protection and control.”

In the U.S., where open banking regulations do not exist, partnerships like these are key to empowering consumers with control over their financial data. In addition to helping end customers, this open structure also creates efficiencies by empowering organizations with more data, reduces fraud by eliminating screen scraping, and reduces errors that come with manual data entry.

Founded in 1984, Fiserv’s solutions are used in nearly six million merchant locations and almost 10,000 financial insitution clients. The company powers 12,000 financial transactions each second. Fiserv is listed on the NASDAQ under the ticker FI and has a market capitalization of $73.6 billion.

Photo by Google DeepMind

• Deutsche Bank and Fiserv are teaming up to launch Vert, a payment acceptance and processing company aimed to serve small businesses.
• Unlike other tools on the market, Vert will also offer traditional banking services.
• Deutsche Bank has a built-in client base of around 800,000 small-to-medium-sized businesses who will be able to access the new solutions.

Deutsche Bank and Fiserv announced a partnership this week that will change the landscape of payments competition in Germany. The two have teamed up to launch Vert, a payment acceptance and processing company that also offers traditional banking solutions.

Aimed to serve small-to-medium-sized businesses (SMBs), Vert provides a single, integrated offering that streamlines access to banking products. The new service differentiates itself by providing next-banking-day pay-outs, which enables merchants to improve their cashflow with faster access to their funds. Vert also offers acceptance of common payment types and comes with an online dashboard that helps companies analyze transaction data and view a variety of business reports.

“By combining the strength of Deutsche Bank, Germany’s largest bank, with Fiserv, the world’s largest merchant acquirer, we can provide our Vert members with a secure, fast and technologically advanced payment acceptance solution,” said Vert Managing Director of Sales & Product Thorsten Woelfel.

Vert is launching with three products:

• Clover Flex is a portable payment acceptance device that offers a tip function and business management apps.
• A Go by Vert app that enables merchants to accept payments on their own Android device using secure PIN entry that allows the merchant to accept payments above contactless-only limits.
• The PAX A50 is a small card reader device that enables merchants to accept card payments without having to carry around a heavy device.

“With a unique combination of payment and banking capabilities, Vert is already helping small and mid-sized enterprises in Germany do business more easily, with less complexity,” said Fiserv Head of EMEA John Gibbons. “We look forward to helping thousands of merchants streamline their operations and continue to delight their customers.”

Deutsche Bank comes with a merchant client base of its own. Between the bank’s retail banking division Postbank and entrepreneur-focused digital bank Fyrst, Deutsche Bank counts around 800,000 SMBs who will be able to access the new solutions. In fact, some of these merchants are already live with Vert. The bank also expects to attract business customers from outside of its own client base.

Photo by Maheshkumar Painam on Unsplash