• Indiana-based New Washington State Bank (NWSB) has selected Apiture’s Digital Banking Platform to power its online and mobile banking solutions.
• The community bank will also deploy Apiture’s Account Opening and Data Intelligence solutions to onboard customers faster and to offer tailored campaigns.
• Apiture made its Finovate debut at FinovateFall 2022. The company is headquartered in Wilmington, North Carolina.

New Washington State Bank (NWSB), a community financial institution serving Southern Indiana for 116 years, has partnered with Apiture to power its online and mobile banking offerings. The bank will deploy Apiture’s Digital Banking Platform, and implement the fintech’s Consumer Banking, Business Banking, Account Opening, and Data Intelligence solutions.

“With integrations to more than 200 best-of-breed fintech partners and an API-first approach that enables rapid innovation, the Apiture Digital Banking Platform will empower NWSB to provide the unified, intuitive banking experience today’s technologically savvy customers expect,” Apiture CEO Chris Babcock said.

The partnership follows the bank’s decision to migrate from a multi-vendor strategy to a single platform for both its online and mobile banking operations. NWSB Chief Strategy Officer Chris Bottorff said that providing a “cohesive and consistent digital experience” is a priority for the institution as it seeks “to improve the financial lives of those living and working in the communities we serve.” Bottorff praised Apiture as a partner that will help the Indiana-based bank better engage its existing customers as well as attract new ones.

To this point, NWSB underscored its readiness to take advantage of two of Apiture’s solutions in particular: Account Opening and Data Intelligence. The former enables customers to open and fund accounts in minutes. The latter provides tools to build personalized campaigns to better engage both individuals and businesses.

Headquartered in Wilmington, North Carolina, Apiture made its Finovate debut at FinovateFall 2022 and returned the following year to demo at FinovateFall 2023. At the conference, Apiture showed how its AI-based solution, Sensei, provides a real-time assessment of an individual’s finances. The technology analyzes a variety of data sources, including account balances and transaction histories, to provide proactive insights into the ways the individual can improve their financial wellness.

Apiture’s partnership news with NWSB comes just a few weeks after the fintech reported that Edwards Federal Credit Union (Edwards FCU) of California had selected its Consumer Banking solution. Like NWSB, Edwards FCU will also deploy Apiture’s Data Intelligence solution as part of its data strategy. Apiture began 2024 by teaming up with Redwood Capital Bank, which chose Apiture’s Digital Banking Platform to power its online and mobile banking operations.

Apiture has raised $69 million in funding. The company includes T. Rowe Price and Live Oak Bank among its investors.

Photo by Corbin Mathias on Unsplash

• State Employees Credit Union (State ECU) has teamed up with digital banking solutions provider Apiture.
• State ECU will leverage Apiture’s Digital Banking Platform to offer its members an enhanced online and mobile banking experience.
• Wilmington, North Carolina-based Apiture made its Finovate debut last year at FinovateFall.

New Mexico-based State Employees Credit Union (State ECU) announced a partnership with digital banking solutions provider Apiture. The 65-year old financial institution will leverage the Apiture Digital Banking Platform to offer its members an enhanced online and mobile banking experience.

Headquartered in Wilmington, North Carolina, Apiture offers technology that helps smaller banks and credit unions compete with their larger rivals – as well as launch their own digital-only brands. State ECU will take advantage of both Apiture’s Consumer Banking and Business Banking solutions, as well as the fintech’s Data Intelligence technology. This latter solution is designed to promote digital engagement with both consumers and businesses using highly personalized offers.

“By providing a modern, fully featured consumer and business banking experience, State ECU is poised to deepen member engagement and drive significant growth,” Apiture CEO Chris Babcock said.

Apiture made its Finovate debut at FinovateFall in 2022. At the event, the company demoed an embedded finance solution that enabled users to conduct basic banking tasks from within third-party software. Whether the goal is to open an account, view balances, or transfer funds, Apiture’s embedded finance technology empowers customers without requiring them to visit their bank’s website. The technology gives financial institutions a new revenue stream, and provides customers with greater convenience and an enhanced user experience.

Apiture has more than 300 community and regional financial institution clients. The firm also has partnered with 200+ fintechs. Formed as a joint venture between First Data Corporation and Live Oak Bank in 2017, Apiture has earned recognition from Celent, Javelin, and Juniper for its small business and consumer banking solutions. The company’s API-first strategy gives smaller financial institutions extensive control over the UI, as well as the ability to create unique customer experiences via Apiture’s developer portal.

With more than $1 billion in assets, State ECU is New Mexico’s fifth largest credit union. Founded in 1958, State ECU boasts more than 52,000 members.

Photo by Michael Herren