Right on the heels of launching its own insurance marketplace, Amazon is taking another step into the fintech realm. This time the online retailer is taking aim at small business financing, unveiling a financing tool for sellers on its own platform via a partnership with Parafin, a fintech that offers a merchant capital-as-a-service for online marketplaces.
Leveraging Parafin's technology, Amazon is launching a merchant cash advance tool that offers eligible Amazon sellers a cash advance that ties repayment to a percentage of sellers’ Gross Merchandise Sales (GMS). The service offers approved merchants capital ranging from $500 to $10 million in a matter of…