How they describe themselves: Placecast is the world’s leading provider of location-based marketing and loyalty programs for mobile operators, payments companies and brands. The company’s ShopAlerts geofence marketing platform is specifically designed to use digital marketing on mobile devices to drive consumers into physical stores.
ShopAlerts has transformed the mobile marketing industry, taking home the top prize for innovation awarded by the National Retail Federation. Placecast’s partners include Telefonica’s O2, AT&T, and some of the largest credit card companies in the world. Over 160 brands have run ShopAlerts programs including Starbucks, L’Oreal, The North Face, Kiehl’s, Subway, Pizza Hut, Kmart, HP, Chico’s White House Black Market, JetBlue and SC Johnson, with over 10 million opted in consumers receiving location-based offers every week.
How they describe their product/innovation: The ShopAlerts Wallet combines Placecast’s expertise in location-based marketing with the latest innovations in mobile commerce. Built in HTML5, the Wallet works on all smartphone platforms and offers customers a first-ever turnkey solution for launching personalized location-based mobile offers tied to mobile payments. There’s no app to build for marketers, and no app for consumers to download. Unlike other mobile wallet offerings, Placecast offers the Wallet as a white-label solution specifically built for credit card companies, mobile operators and retailers.