How they describe themselves: Cachet Financial Solutions (OTCQB: CAFN) is a leading provider of cloud-based SaaS mobile banking technology to banks, credit unions, and financial services organizations. Our innovative solutions create value for our clients by helping them to increase customer engagement, grow revenues, and gain competitive advantage. Our cloud-based technology platform simplifies development, deployment, and servicing of clients’ consumer and commercial solutions — minimizing cost and accelerating speed to market and ROI. With our complete suite of business and consumer solutions, we help financial institutions to better serve all of their customers.
How they describe their product/innovation: Cachet’s Select Mobile™ Money enables financial institutions to offer their prepaid cardholders a full suite of financial services in one easy-to-use mobile application. Expedited bill pay, remittance, card to card transfer, mobile deposit and other key financial services are available to the prepaid cardholder anywhere and anytime, eliminating the inconvenience and cost of accessing multiple providers for everyday financial services. A key differentiator, Select MobileMoney’s powerful backend analytic tools enable prepaid card providers to monitor mobile app usage, segment cardholders based on behavior and keep them engaged by sending push notifications with relevant marketing offers linked to their behavior.
Product distribution strategy: Through financial institutions, through other fintech companies and platforms