How they describe themselves: Mint.com is a leading free online personal finance software service from Intuit Inc. (Nasdaq: INTU), providing nearly 6 million users a fresh, easy and intelligent way to manage their money. Launched in September 2007, Mint.com has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users. Mint.com’s innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, Mint.com allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money-saving ideas. Mint.com is so effective that more than 90% of users say they have changed their financial habits as a result of using the service.
How they describe their product/innovation: Mint.com's award-winning iPhone and Android apps have proven to be extremely engaging, with more than 50% of users active with the mobile app. In addition, Mint has found that 20% of users only interact with the product through their smartphone, and mobile app users are more likely to actively use Mint's web app. Since Mint.com’s launch in 2007, its Ways to Save feature has analyzed users' spending habits and current accounts to offer personalized recommendations on checking, savings, credit card, brokerage, CD and IRA rollover accounts. Based on Mint's mobile use data, expanding this feature's availability to Mint's iPhone and Android apps was a clear progression. Ways to Save on mobile benefits users' bottom lines while giving financial institutions direct exposure to targeted new customers – plus, partners have seen extremely high conversion rates to date.
Key Executives: Brad Smith (President and Chief Executive Officer, Intuit Inc.), Aaron Patzer (VP and General Manager of Intuit Personal Finance Group and founder of Mint.com), Dan Maurer (Senior Vice President and General Manager, Intuit Consumer Group)
Key Board Members: Scott Cook (Founder and Chairman of the Executive Board, Intuit Inc.), Bill Campbell (Chairman of the Board, Intuit Inc.)
Key Advisory Board Members: Josh Kopelman, First Round Capital
Key Partnerships: American Bankers Association, Credit Union National Association
Customers: Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals
Bus Dev: Carrie Cronkey, Director, Business Development and Strategy, firstname.lastname@example.org
Sales: email@example.com, 888-344-4674 Option 6
Press: Martha Shaughnessy, VP, Atomic PR, firstname.lastname@example.org, 415-593-1400 x235
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