FinovateSpring 2011 Video Archives >> ID Analytics


Website: www.idanalytics.com
HQ Location:
San Diego, CA
Company Founded: June 2002
Product Being Demoed: My ID Alerts
Product Launched: May 10, 2011
Metrics: $45 million raised to date, 110 employees




Presenter Profile How they describe themselves: ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network® – one of the nation's largest networks of cross-industry behavioral data – with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. Please visit us on the web at www.idanalytics.com.

How they describe their product/innovation: Introducing My ID Alerts – a new service that stops identity fraud before it starts. My ID Alerts provides real-time mobile ID Alerts the instant someone attempts to use your personal information – potentially without your permission. My ID Alerts monitors your identity 24/7, and our patent-pending Not Me™ Notification System can help stop fraudulent accounts at the source, often before they get opened. Subscribers also have the backing of our $1,000,000 Identity Theft Insurance Policy for even greater peace of mind. A subscription to My ID Alerts is just $4.95 per month. Visit www.myidalerts.com for more information.

Key Executives: Bruce Hansen (Chairman & CEO), Dr. Stephen Coggeshall (CTO), Pete Boyes (CFO), Larry McIntosh (CMO), Steve Seoane (VP, Enterprise Solutions)

Key Board Members: Bruce Hansen (Chairman & CEO, ID Analytics), Ted Alexander (Managing Partner, Mission Ventures), John V. Balen (General Partner, Canaan Partners), Phil Dur (VP, Investor Growth Capital), Noel J. Fenton (General Partner, Trinity Ventures), Robert L. North (Founding Member, Board of Directors)

Key Investors: Canaan Partners, Investor Growth Capital, Mission Ventures, Trinity Ventures

Key Partnerships: Affinion, Intersections, TransUnion, Visa

Customers: Our customer list includes top four wireless providers, six of top ten credit card issuers, retailers, government agencies, and lenders (student, auto, mortgage).

Contacts:
Bus. Dev., Sales: Mike Bruemmer, Director, Business Development, mbruemmer@idanalytics.com, 512-466-1396
Press: Brigitte Engel, Director, Marketing, bengel@idanalytics.com, 858-312-6333

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